Role Overview
The AP REL Business Manager is responsible for driving profitable growth, business discipline, and execution excellence across the Asia Pacific REL business.
This role serves as a commercial integrator, connecting pricing, portfolio, performance management, and cross-functional execution to ensure business objectives are delivered with consistency and control.
Key Responsibilities
Business Management
- Own business performance management for AP REL, including revenue, margin, ASP, and mix
- Monitor business trends, identify gaps, and recommend corrective actions
- Drive and communicate REL programs (Project Arrow, Premium NB, AMD Driving, Winning in Transition, etc.) with ISO sales teams
Cross-Functional & Regional Alignment
- Act as a key interface between Category, Sales, Finance, Supply Chain, and Marketing
- Collaborate with country teams and 4P stakeholders to translate strategy into execution
- Align regional priorities with AP-level business objectives
Performance Tracking & Analytics
- Lead regular business reviews, including forecast accuracy, run-rate tracking, and gap analysis
- Conduct deep-dive analysis using internal data to support decision-making
- Provide clear insights and recommendations to senior stakeholders
Market Intelligence & Insights
- Leverage external market intelligence (e.g., IDC) and internal data to assess market trends and competitive positioning
- Translate insights into actionable business strategies and priorities
Execution & Governance
- Drive execution rigor through clear cadence, KPI tracking, and accountability
- Ensure alignment between strategy, targets, and in-market actions
- Support risk identification and mitigation across the business
Key Skills & Capabilities
- Strong commercial and financial acumen
- Solid understanding of pricing, portfolio, and margin management
- Advanced analytical and problem-solving skills
- Ability to influence cross-functional and cross-regional stakeholders
- Strong communication and executive presentation skills
- Structured, detail-oriented, and execution-focused mindset
