Business Marketing Specialist (Direct Selling)

Key Responsibilities

• Develop and execute marketing initiatives to support sales growth and distributor recruitment.
• Plan, coordinate, and conduct training programs, workshops, and business presentations for distributors and prospects.
• Create and manage engaging content across social media platforms to enhance brand awareness and distributor engagement.
• Support field leaders and distributors with marketing materials, promotional campaigns, and business development activities.
• Organize sales events, roadshows, product launches, and business opportunity meetings.
• Monitor campaign performance, social media metrics, and market trends to recommend improvements.
• Assist in developing communication strategies and promotional materials in Mandarin,
• Bahasa Malaysia, and English.
• Build and maintain strong relationships with distributors to drive retention, motivation, and business performance.
• Collaborate with cross-functional teams to ensure effective execution of marketing and sales initiatives.

Key Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
• Minimum 2-5 years of experience in Direct Selling, MLM, Network Marketing, or related industries.
• Proven experience in training delivery, distributor engagement, and business development support.
• Hands-on experience managing social media platforms (Facebook, Instagram, TikTok, Xiaohongshu, YouTube, etc.).
• Excellent presentation, coaching, and communication skills.
• Fluent in Mandarin, Bahasa Malaysia, and English (spoken and written) to support a diverse distributor network.
• Strong content creation, event management, and marketing campaign execution skills.
• Proficient in Microsoft Office, Canva, and social media management tools.
• Self-motivated, proactive, and able to work independently in a fast-paced environment.
• Willing to travel and support business events, trainings, and distributor activities as required.
• Experience working with direct selling companies, network marketing organizations, or distributor-based businesses.
• Experience in digital marketing, livestreaming, content creation, or influencer engagement.
• Knowledge of direct selling industry regulations and best practices.