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About the Role
. To drive sales growth and productivity for the Direct Sales (Tele-Assist) channel through strategic campaign management, sales enablement initiatives and CRM governance.
. To lead end-to-end campaign planning, customer targeting strategies, Salesforce adoption and performance management initiatives aligned with business objectives.
. To partner with key stakeholders to improve campaign effectiveness, customer engagement, sales productivity and operational efficiency.
Campaign Management
- Lead strategy planning and management of end-to-end teleassist campaigns aligned with product and growth strategies.
- Define customer segmentation framework, targeting logic and contact strategies to improve campaign effectiveness.
- Develop campaign roadmaps and execution plans to support business priorities.
- Monitor campaign performance and recommend optimisation opportunities to improve conversion, reach and productivity.
- Coordinate with stakeholders (Marketing, Product, Technology, Operations and Distribution Channels) to ensure seamless campaign rollout.
- Conduct campaign reviews and provide strategic recommendations based on campaign performance and insights.
Sales Enablement & Salesforce Management
- Serve as the business owner for Salesforce and related campaign management platforms.
- Drive Salesforce governance, user adoption and CRM best practices across the Direct Sales channel.
- Lead dashboard governance and reporting frameworks to support decision-making.
- Gather business requirements and coordinate enhancement initiatives with Technology teams.
- Identify process improvement opportunities and develop enhancement roadmaps to support business growth.
- Lead onboarding, training and activation programmes for new and existing sales staff.
- Develop user guides, training materials and communication plans to improve capability and utilisation.
Sales Performance & Operational Support
- Monitor sales productivity trends and recommend improvement initiatives.
- Support workforce planning and recruitment initiatives for Direct Sales.
- Drive sales engagement, recognition and performance improvement programmes.
- Analyse business performance and identify opportunities to improve productivity and sales outcomes.
- Prepare management reports, business reviews and performance updates for leadership discussions.
Minimum Job Requirements:
- Diploma or Degree holder in any discipline and/or non-degree holders with strong related working experience.
- Over 4 years relevant experience in campaign management, sales enablement, CRM management, sales operations or direct sales channel support.
- Experience in driving sales programmes, campaign strategies and business improvement initiatives.
- Experience in Salesforce CRM, customer data platforms or campaign management tools will be an added advantage.
Special skillset will be an advantage:
- Thorough productivity and quality management knowledge with strong ability and discipline for sales teams.
- Good understanding of direct sales operations, telemarketing campaigns and customer targeting strategies.
- Good grasp and appreciation of systems and applications including Salesforce CRM and digital tools.
- Strong stakeholder management and coordination skills.
- Excellent negotiation, analytical and problem-solving skills.
- Good team building and interpersonal skills and able to communicate effectively with people at all levels.
- Ability to lead training, onboarding and activation programmes.
- Time management and organizational skills.
- Excellent languages ability, presentation and proposal writing skills.
- Flexibility and adaptability to change.
