Type
B2C
Sector
Marketing
Sphere
iGaming
Location:
Kuala Lumpur
Ref
SC-20260512-06
Listed
12/05/2026 00:00
Location: Onsite, Kuala Lumpur, Malaysia (Hybrid)
About The Role
We are hiring a Campaign Assistant Manager to support and execute lifecycle and retention campaigns for the Malaysia market. This role focuses on improving customer engagement across lifecycle stages through campaign optimisation, performance analysis, and market intelligence. You will work closely with cross-functional teams to enhance retention rates, engagement effectiveness, and campaign execution quality.
Job Responsibilities
- Build and optimize customer journeys from onboarding to long-term engagement, with clear performance improvements.
- Improve monthly customer retention through personalised and targeted engagement strategies.
- Increase engagement performance (e.g click-through rates) across email and pop-up channels.
- Track market, competitor, and customer trends and turn insights into practical improvements.
- Analyse customer behaviour and campaign results to continuously improve lifecycle performance.
What This Role Offers
- Hands-on involvement in lifecycle and retention strategy execution
- Exposure to data-driven campaign optimisation and market intelligence
- Opportunity to grow into a Campaign Manager or regional campaign role
- Direct impact on customer engagement and retention performance
The Successful Candidate
- Minimum 4 to 6 years of experience in Campaign Management, CRM, Life Cycle Marketing, or related roles
- Experience supporting retention or engagement-focused campaigns
- Experience in the iGaming industry is a must.
- Strong analytical mindset with the ability to interpret campaign and lifecycle data
- Experience in online platforms, or fast-paced digital industries
- Familiarity with lifecycle, CRM, or campaign management tools
- Experience supporting retention or engagement-focused campaigns
- Basic understanding of customer lifecycle models and segmentation
Interested
If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.
SmartRecruitment.com
is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com
support their clients in recruiting iGaming & Crypto experts globally. 
