Job Description
Role Summary
Planning, developing, and executing integrated marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and project management expertise to drive campaign performance, achieve business goals, and ensure ROI.
Responsibilities:
Campaign Planning & Strategy:
Develop and implement integrated marketing campaign strategies.
Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns
Analyze audience segments and market trends to create data-driven campaign approaches
Campaign Execution & Management:
Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment.
Develop campaign timelines, budgets, and deliverables
Optimize campaigns across digital, paid, social, email, and offline channels
Performance Analysis & Reporting:
Monitor key performance metrics (KPIs), such as CTR, conversion rates etc.
Analyze campaign data to measure success and identify areas for optimization
Collaboration:
Work closely with creative and content teams to develop compelling messaging and assets for campaigns.
Partner with media buying and digital teams to plan budgets and allocate resources effectively.
Align strategies with sales, product, and leadership teams to ensure business priorities are met.
Requirements:
Experience in marketing campaign strategy, execution, and optimization
Experience managing multi-channel campaigns (digital, social, email, paid media)
Strong understanding of marketing funnel strategies and audience segmentation
Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms
Excellent project management, organizational, and multitasking abilities
Analytical mindset with the ability to interpret data and generate actionable insights
Familiarity with SEO, content marketing, and email automation tool
