Job Description
Strategy and Planning
- Understand and document stakeholders marketing and campaign requirements
- Develop marketing modeling to identify business opportunity for stakeholders
- Close monitor and track of the campaign performance to enable closed-loop marketing process to refine the campaign criteria
- Conduct analytically-intensive tasks to generate campaign findings, insights and recommendations for stakeholders understanding
- Maintain up-to-date and relevant analysis on the area related to the assigned focus area
- Perform end-to-end campaign process from campaign design, requirements, lead extraction, distribution, pre-analysis execution, fulfilment & post implementation tracking and criteria refinement to achieve campaign objective
- Campaign Automation
- Real time journey orchestration
- Bundles configuration
- Real time customer fulfillment
- Leads management & optimization
- Hypothesis testing / A/B testing
- Campaign design & reporting
Business Performance and Management
- Campaign Performance
- Percentage of accurate reporting and analysis
- Percentage of direct marketing campaigns delivered within budget and deadlines
- On-time completion of other assignments
- Training hours clocked + delivered
Key Performance Indicators
- Campaign Performance
- Percentage of accurate reporting and analysis
- Percentage of direct marketing campaigns delivered within budget and deadlines
- On-time completion of other assignments
- Training hours clocked + delivered
Job Specification *
Qualifications
(Basic Degree/Diploma etc)
- Bachelor's Degree or Professional Qualification in the relevant discipline (Bachelor's Degree of Information System)
Professional Qualification and/or Regulatory, Licensing requirements N/A
Relevant Work Experience
- Quantitative Bachelors degree or quantitative work experience; plus min 3 years experience in marketing data analysis
- Strong background in data manipulation/analysis (including transactional data)
- Experiential knowledge of Direct Marketing techniques with strong business acumen
- Basic knowledge of statistical techniques and campaign management systems (i.e. SAS, SPSS)
- Experience in marketing research, direct marketing and/or marketing analytics
- Good interpersonal and communication skills
Required Competencies and Skills *
Competencies/Skills
(Essential to succeed in this job)
Skill SetYearsProficiency
Business Intelligence Tools
BASE SAS
SAS Data Integration Studio
5
5
Advanced
Advanced
Process Flow Manager 5 Advanced
SAS Enterprise Guide 5 Advanced
Administrative tool, SAS Management Console 5 Advanced
SAS reporting tools : Web Report Studio 5 Intermediate
: Information Map 5 Intermediate
: OLAP Cube Studio 5 Intermediate
: Information Delivery Portal 5 Intermediate
SAS ABM 2 Intermediate
SAS Data Quality Studio & DataFlux 2 Intermediate
Ab Initio CIP knowledge - distinct advantage
Programming
SAS Programming 5 Advanced
ETL development & control 5 Advanced
Batch job development 5 Advanced
Communication
Oral Good
Written Good
Presentation Good
Languages
LanguageSpokenWritten
English Good Good
