Key Responsibilities
- Develop and implement creative and results-oriented A&P campaign proposals that align with brand strategy and business objectives.
- Coordinate campaign planning from concept development to execution, ensuring alignment with stakeholders across different departments and external vendors.
- Monitor campaign performance, analyze effectiveness, and provide actionable insights and post-campaign reports.
- Continuously optimize campaign approaches based on consumer insights, competitor analysis, and market trends.
- Plan, manage, and oversee the execution of promotional activities across multiple touchpoints particularly print and in-store POSM.
- Ensure all promotional materials and executions are delivered on time, within brand guidelines, and maintain consistent messaging across channels.
- Collaborate with multiple stakeholders to maximize promotional visibility and customer engagement.
- Track promotion outcomes and measure ROI to refine future initiatives.
- Conceptualize, plan, and execute on-ground activations, product launches, roadshows, and customer engagement events in line with marketing campaigns.
- Handle end-to-end event management including vendor negotiations, logistics, staffing, permits, and production.
- Ensure seamless execution of events that reflect brand identity and deliver memorable customer experiences.
- Evaluate event success metrics, collect feedback, and apply learnings to improve future activations.
- Prepare and manage campaign, promotion, and event budgets, ensuring efficient allocation of resources.
- Track actual spend versus planned budget, identify variances, and recommend corrective measures when needed.
- Negotiate with vendors and agencies to maximize value without compromising quality.
- Preferably within retail, FMCG, or QSR industries.
Requirements
- Bachelor's Degree in Marketing, Business, Mass Communication, or a related field.
- Minimum 5 years of relevant experience in campaign, promotion, and event management, preferably within Retail, FMCG, or QSR industries.
- Proven track record in developing and executing successful integrated marketing campaigns and promotional activities.
- Strong experience in managing in-store POSM, ATL/BTL promotions, and large-scale events/activations.
- Solid vendor management and negotiation skills with the ability to deliver cost-efficient yet high-quality outcomes.
- Strong analytical skills with the ability to track ROI, measure campaign effectiveness, and provide actionable insights.
- Excellent project management, organizational, and multitasking abilities in a fast-paced environment.
- Strong interpersonal and communication skills to work effectively with internal stakeholders, external partners, and agencies.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word) and familiarity with marketing analytics tools.
- Fluent in English and Bahasa Malaysia; proficiency in Mandarin (read & write) is an added advantage for smoother communication with stakeholders.
- Willing to travel and work flexible hours when required (events, roadshows, activations).
MR D.I.Y. is a home-grown enterprise with over 1,300 stores across Malaysia and Brunei. The home improvement retailer has dedicated to make a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide and online at mrdiy.com.my
All MR. D.I.Y. stores are managed directly and the retailer often works in collaboration with owners of shopfront properties or owners of malls. MR. D.I.Y. stores offer a wide selection of SKUs across five major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising toys, car accessories, jewellery, cosmetics, food and beverage items, as well as health and personal care).
The Company strives to put its customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality and value-for-money, holding true to the Company's motto of Always Low Prices.
