CATEGORY LEAD

Role
PurposeTo own and drive the performance of a category as
abusiness unit, delivering growth in sales, margin, and customer
relevance through strong commercial strategy, supplier management, and
shopper-led decision making.Key Responsibilities1. Category Ownership & Performance.
Own fullcategory P&L(sales,
margin, growth).
Define and executecategory strategy and
targets.
Monitor performance and drive corrective actions2. Commercial Strategy & Growth.
Identify growth opportunities
acrossassortment, pricing, and promotions.
Develop and executecategory
plansaligned to shopper missions.
Drivecategory role clarity(traffic,
margin, basket, differentiation)3. Supplier & Partnership Management.
Lead negotiations oncost, rebates, and
trade funding.
Build strongsupplier partnershipsand
joint business plans.
Secure funding forpromotions, campaigns,
and activations4. Assortment & Portfolio Management.
DefineSKU strategy(what to grow,
rationalise, or exit).
Leadnew product introduction
(NPD)direction.
Ensure afocused, shopper-relevant
assortment5. Promotion & Execution.
Plan and drivepromotion calendarin
collaboration with Category Operations.
Ensure strong execution ofcampaigns and
in-store initiatives.
Track and optimisepromo effectiveness and
ROI6. Cross-Functional CollaborationWork closely with:.
Category Operations(pricing, data,
execution).
Category Experience & Space(zoning,
placement, store model).
Marketing & Operations teams.
CRM/Loyalty and E-Commerce teams
Key Success Metrics. Category sales growth. Gross margin and profitability. SKU productivity and rationalisation. Promotion ROI. Supplier funding contributionIdeal Candidate Profile. Strong commercial acumen with experience in FMCG, operating within omni channel. Proven track record in category management, key account, or trade marketing. Data-driven with ability to translate insights into action. Strong negotiation and stakeholder management skills. Entrepreneurial mindset with ownership mentalityWhat Success Looks Like. Clear ownership of category performance. Strong supplier partnerships delivering value. Sharper assortment and improved margins. Faster, more effective commercial decisions