Category Leadership Manager MYSG

Job Purpose/Overview:

This role is responsible for leading best in class of Category leadership with customers that has potential for significant future growth in Malaysia and Singapore. The role is to build a solid and sustainable foundation to support the growth ambition.

Key Responsibilities:

• Craft Category Leadership strategy for the mid and longer term.
• Lead to localised Category Vision and Merchandising Must Haves into in-store-activities with collaboration between Category leadership, Sales team, Customer experience and Customer Marketing.
• Lead Category Strategy analysis for category initiative proposal, supervise implementation, and evaluate results (sales tracking & ROI).
• Lead Portfolio Quadrant analysis (PQA) and discussion to related parties like Sales team and Customer marketing to have strategic plan to drive portfolio growth.
• Establish, complete, and update database of our brands and competitors across market including image database, dimension, barcode, sales performance, PQA, etc.
• Share fact based insightful analysis based on customer scan data, Nielsen, consumer insights and any other relevant data monthly to the organization and whenever needed by the business.
• Establish good relationships with external - key customers and internal, build strong collaboration with CMI, CBU, Sales, Customer experience, Customer Marketing and Global Category Leadership community.
• Support markets Perfect Store team to draft a picture of success (PICOFS) for channel(s)/key customers. Ensures Mars portfolio visibility and presence at point of purchase is as per MMH principle.
• Develop a recommended confectionery planogram (Transaction Zone, Main Aisle, Secondary Display) for retailers based on multi-angle analysis and company principles to drive category growth.
• Develop a tracking tool to measure the effectiveness of planogram in collaboration with the Customer Development Team.

Job Specifications/Qualifications:

• Min. Bachelor's Degree in Management / Economic / Entrepreneurship / Marketing or related discipline.
• Experience in a blue chip FMCG/consumer product with Category leadership/Sales/Customer Marketing background.
• >5 years working experience in Category leadership/Sales/Customer Marketing experience in FMCG.
• Excellent understanding of FMCG context and retail landscape.
• Understand the category dynamic and merchandising process in physical stores of key channels are CVS, Supermarket, Hypermarket, Drug store etc.
• High analytical acumen with ability to drive and translate insights into relevant strategies and tactics (actions/initiatives) internally and for execution with our customers.
• Significant and deliver category development experience to customer/consumer and a demonstrated ability to develop strong and impactful customer relationships and influence customers of all sizes.
• Strong track record of developing and executing visions and strategies with the ability to inspire and led a team/matrix organisation to deliver business results consistently.
• Experience with B2B/B2C environments with a proven track record of growing these channels and an excellent understanding of retailers business models and how category leadership enables marketing and sales.
• Expert with Nielsen Tools - Spaceman & Desktop Answer (Retail Audit) while other data/insight resources ex. Kantar, Euro monitor is the plus.
• Has the ability to navigate complex situations and challenge the status quo with a can do and attitude. Self-reliant, decisive, and resilient and able to respond and adapt to a fast moving, swiftly changing environment.
• Thrives in an entrepreneurial environment which requires courageous out of the box thinking and living in the future. Orientation is towards innovation and solution-based problem solving.
• Commercially and financially astute with a sound grounding in operational and strategic sales roles and proven business judgement with an understanding of the commercial impact of one's own decision making.