Mission (About the Role)
- You will join the Channel Marketing Team where we drive growth and boost market share through the development and execution of marketing strategies and programs.
- This role will focus on implementing planned marketing initiatives aimed at strengthening partner relationships, elevating brand visibility, and generating demand for Schneider Electric offers and solutions.
What will you do
- Develop and implement channel marketing strategies to foster business growth through direct and indirect channel partners.
- Develop and implement collaborative marketing programs and campaigns to promote and saturate Schneider Electric's offerings through channel partners.
- Assist in designing, implementing, and overseeing integrated marketing campaigns tailored for targeted channels.
- Analyze data and prepare reports on sell-out performance.
- Collaborate with sales team to gather market information, customer insights, and competitive landscape to identify opportunities for channel marketing initiatives.
- Track, measure, and report on the performance of channel marketing activities and campaigns, and refine strategies based on data-driven insights.
- Utilize data and analytics to optimize marketing efforts and enhance return on investment (ROI).
- Coordinate and execute channel partner events, trainings, and trade shows.
- Provide support for the Annual Marketing Sales Plan (AMSP) process.
- Maintain cleanliness of channel partner accounts in BFO.
- Support Marketing Development Fund (MDF) activities to empower channel partners in effectively driving demand generation.
- Manage digital platform (EDCM, mySchneider, etc).
What qualifications will make you successful
- Education: Bachelor's in Marketing/Business Administration/Data Analytics/Engineering related or similar
- Skills/Systems Knowledge: Must have Microsoft Excel/Microsoft Words/Microsoft Power Points; Good to have Tableau/Power BI
