Who We Are
The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.
With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.
Location: Menara Lien Hoe, Petaling Jaya
Department: W@POS, Commercial
Reports to: Head of Trade Marketing, MY & BN
What You'll Do
This role is responsible to support the function lead to design, develop and execute Trade Marketing Strategies and Annual Commercial & Channel Plans to achieve defined business objectives for assigned channels. You are expected to lead in the deployment of assigned channel plans working in close collaboration with market planning, activation and franchise teams, channel and field sales teams, striving towards execution excellence in trade and achievement of market objectives.
- Establish channel strategies along with associated execution plans to support long term channel growth and profitability and increase market share, NSR, OI Margin for assigned channels.
- Accountable for defining Action Plans that deliver Channel Category growth based on shopper (Consumer) and customer (Retailer) requirements, working with the Business Unit (BU) to be in line with overall market strategies. Responsible for identifying priorities within Channel and work with Sales Managers (Region/Key Account) to recommend tailored/customized Category Channel plans in line with overall market strategies.
- Monitor the channel and brand performance against business plan/Nielsen performance and develop alternative strategies when needed.
- Monitor competitor activities and develop alternative solutions in a timely manner.
- Responsible to launch new products and achieve agreed launch metrics (SOVI & distribution reach) in respective channels.
- Responsible for working with Regions/Key Account teams to define and develop appropriate channel and key customer execution of KPI targets. Support the construction of key commercial propositions for the specified category at the Channel level.
- Responsible for developing and proposing the in-store Picture of Success/Execution Standards for the channels in each category based on a clear understanding of shopper behavior. Support its implementation and continuously review the effectiveness of our in-store activations.
- Accountable for contributing channel inputs into the Integrated Commercial Planning process by identifying the key opportunities (incorporating shopper behavior in that channel, channel specific Promotional learning, Competitor analysis and best practice inputs) and develop a Commercial Activity Calendar for the Channel.
- Responsible for the formulation of initiatives; plan, organize and implement consumer and trade promotions as well as marketing activities such as sampling and on-ground store activations.
- Analyze and incorporate market data like Nielsen and Kantar into their channel strategies.
- Set Performance KPIs & Performance expectations for Trade Marketing team under his/her care with the objectives of achieving set objectives of the year. Manage the performance of team members under his/her care.
- Drive, guide, coach, engage, reward and develop team towards increased productivity, professional growth and Career Path Development of Trade Marketing team.
What We're Looking For
- Bachelor's degree in Marketing, Digital Marketing or any related field.
- At least 6 years of experience in Trade Marketing, Business Development or Key Account Management, General Trade and Sales experience within FMCG industries.
- Preferably with Sales experience in General Trade and/or Modern Trade FMCG.
- Good understanding of the local FMCG trade environment, shoppers, and consumers.
- Strong customer collaboration skills. Team players and able to work with different levels of people.
- Ability to strategically analyze the needs, opportunities, and risks of the business.
- Ability to develop, implement strategies and plans.
- Independently manage consumer and trade promotions and activities development, planning, organizing, execution, and evaluation.
- Excellent communication and interpersonal skills with the ability to work cooperatively with different functions and departments.
- Good project management skills with meticulous follow-up skills.
- Aggressive and demonstrate skills in achieving sales, profitability, and budget goals.
- Proactive with a can-do attitude. Goal-driven and results-oriented.
