Job Description
The Chief Revenue Officer (CRO) will own and drive the company's end-to-end revenue strategy, delivering sustainable growth across all revenue-generating functions. Working closely with the leadership team, the CRO will align sales, marketing, product, supply chain, and finance to achieve revenue and profitability targets in a competitive FMCG environment.
Key Responsibilities
Revenue & Growth Strategy
Define and execute an integrated revenue strategy to drive short- and long-term growth.
Develop revenue models, identify new growth opportunities, and stay ahead of market trends.
Ensure disciplined execution to deliver consistent top-line and margin performance.
Sales Leadership
- Lead and scale high-performing sales teams with clear targets and accountability.
- Implement effective sales processes, systems, and incentives to drive productivity and customer retention
- Build strong relationships with key customers, distributors, and strategic partners.
Sales & Marketing Alignment
- Partner closely with marketing to align brand, product, and go-to-market strategies with revenue goals.
- Optimize campaigns to improve lead generation, conversion, and customer retention.
- Drive strong integration between sales and marketing to enhance customer engagement.
Cross-Functional Collaboration
- Work with product and supply chain teams to ensure offerings meet customer and market needs.
- Partner with finance on forecasting, budgeting, and revenue performance management.
- Collaborate with logistics and distribution to reduce cost-to-serve while achieving OTIF targets.
Data & Performance Management
- Track and analyze KPIs, distributor stock levels, demand-supply data, and sell-in/sell-out trends.
- Use insights to refine strategies, improve conversion, and reduce churn.
- Build a performance-driven culture internally and across distributor and retail partners.
Leadership & Talent Development
- Inspire, coach, and develop cross-functional teams to exceed performance targets.
- Build a strong succession pipeline for future sales leaders.
- Foster a customer-centric, results-oriented culture.
P&L Ownership
- Own revenue and commercial budgets, ensuring efficient resource allocation.
- Balance top-line growth with strong profitability and ROI discipline.
Requirements
- Bachelor's degree; MBA or equivalent preferred.
- Minimum 15 years experience in senior sales, marketing, or revenue leadership roles within FMCG.
- Proven track record of driving revenue growth in highly competitive markets.
- Strong experience across multiple channels, including domestic and export markets (OEM and house brands).
- Commercially astute, data-driven, and highly execution-focused.
- Excellent leadership, communication, and stakeholder management skills.
- Comfortable operating in a fast-paced, complex environment.
