Introduction
At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
Your Role And Responsibilities
As a Client Experience Marketing Event Strategist, you will balance strategic thinking, flawless operational management, and a passion for delivering exceptional attendee experiences to drive IBM growth. You will partner across various teams to design and deliver events that connect audiences to IBM's innovation, turning engagement into measurable business outcomes.
Your Primary Responsibilities Will Include
- Drive Event Strategy and Outcomes: Partner with demand strategists, field marketing, and extended teams to define event objectives, target audiences, and success metrics that align to business goals. This includes developing a deep understanding of the target audience and designing events that meet their needs and interests.
- Design Impactful Client Journeys: Develop integrated event experiences, including branding, content, and engagement strategies, focused on capturing and converting client interests into pipeline and revenue. This requires a keen understanding of the client's needs and preferences.
- Execute Events with Excellence: Manage all end-to-end event processes and tools, ensuring alignment with IBM's standards for audit, legal, and financial compliance. This includes coordinating with various stakeholders to ensure seamless event execution.
- Optimize Event Performance: Maintain a relentless focus on post-event performance, leveraging a robust Response Lead Management (RLM) plan to ensure consistent pre- and post-event follow-up across field and sales teams. This involves analyzing event results and extracting performance insights to inform future event strategies.
- Innovate and Lead: Provide thought leadership in event innovation, continuously improving processes, tools, and client engagement models to elevate IBM's event ecosystem. This requires staying up-to-date with industry trends and best practices to drive innovation and growth.
Preferred Education
Bachelor's Degree
Required Technical And Professional Expertise
- Event Strategy Development: Experience with defining event objectives, target audiences, and success metrics that align to business goals, with a focus on driving measurable business outcomes.
- Integrated Event Experience Design: Experience in developing branding, content, and engagement strategies that capture and convert client interest into pipeline and revenue, with a keen understanding of client needs and preferences.
- End-to-End Event Management: Experience managing all event processes and tools, ensuring alignment with organizational standards for audit, legal, and financial compliance, and coordinating with stakeholders for seamless event execution.
- Performance Analysis and Optimization: Experience analyzing event results, extracting performance insights, and applying data-driven learnings to enhance future event strategy and impact, with a focus on relentless post-event performance.
- Event Innovation Leadership: Experience providing thought leadership in event innovation, continuously improving processes, tools, and client engagement models to elevate the event ecosystem, with a focus on staying up-to-date with industry trends and best practices.
Preferred Technical And Professional Experience
- 8+ years of experience planning and executing a wide rang of B2B events
- Data-Driven Decision Making: Experience analyzing event results and extracting performance insights to inform future event strategies and optimize event performance. This involves applying data-driven learnings to enhance event impact and drive measurable business outcomes
- Cross-Functional Collaboration: Strong communication and project management skills to ensure seamless event execution.
- Strong written and verbal communication skills in English and Mandarin
- Experience with event technology such as registration sites, event management platforms and mobile apps
- Mandarin language proficiency preferred
