Commercial Growth & E-commerce Manager (Fashion)

Company Description

Love Knot, founded in 2018 by Melody Chong, has grown from a bedroom operation into a vibrant team of creative and dynamic individuals. With a mission to empower women and foster a supportive community, Love Knot integrates its values of empowerment into every interaction from customers to business partners and team members. Love Knot strives to stand out as a distinctive fashion brand that makes a meaningful difference throughout the region. The brand is committed to creating a positive impact through its innovative approach to fashion.

Role Description

We are looking for a Commercial Growth & E-commerce Manager to help drive the next stage of growth for our fashion brands.

This role sits at the intersection of strategy, sales performance, and execution. You will work closely with the founders to translate company growth targets into clear commercial plans, while directly managing our e-commerce channels to drive sales performance.

This is a hands-on role suited for someone who enjoys working in a fast-paced environment and is comfortable taking ownership across both planning and execution.

You will play a key role in planning, tracking and improving sales performance across our channels, while directly driving growth in our e-commerce platforms.

This role covers two brands in our portfolio and will work closely with marketing, product, retail operations, and the founders.

Key Responsibilities

1. Commercial Planning & Sales Target Strategy

Work closely with founders to strategise, plan and translate annual growth targets into clear commercial plans

Responsibilities include:

Owns commercial growth plans and initiatives that are aligned to company growth roadmap and blueprint

Consolidating company-level sales targets across online and retail channels

Developing monthly sales targets and tracking progress

Supporting planning for major campaigns and seasonal launches

Monitoring revenue performance across channels

2. Drive E-Commercial Growth

Own the performance of our e-commerce channels, including:

Shopify webstore

Shopee & other marketplaces

TikTok Shop

Responsibilities include:

Managing overall online sales growth

Improve ads ROAS performance and drive higher sales conversion (Meta, TikTok, Shopee Ads)

Monitoring traffic, conversion, ROAS and campaign performance

Identifying opportunities to improve sales performance

3. Product Performance & Inventory Planning

Support the commercial planning of inventory and product rotation.

Responsibilities include:

Monitoring product sell-through and sales performance

Managing OTB (Open-To-Buy) planning

Supporting restock planning and new product drops

Ensuring healthy inventory levels across key products

4. Sales Performance Tracking & Reporting

Track and report overall business performance.

Responsibilities include:

Monitoring sales across e-commerce, retail, and pop-up channels

Identifying trends in product performance

Providing insights to improve sales and inventory decisions

Preparing regular performance reports for management

We are looking for someone who enjoys both strategic thinking and hands-on execution.

Ideal candidates will have:

• 48 years of experience in e-commerce, commercial planning, or growth roles
• Have experience in leading brand growth (as a lead contributor, not just as a supporting member)
• Strong analytical skills and is highly capable in making data driven decisions
• Experience in fashion, retail, or consumer brands preferred
• Strong understanding of e-commerce metrics and digital marketing performance
• Experience working with sales targets, product performance, and inventory planning
• Results oriented
• Ability to analyse data and translate insights into actions
• Comfortable working in a fast-paced, high-growth environment

This role is ideal for someone who wants to play a meaningful role in growing a brand, rather than working within a narrow function in a large organisation.