Are you a results-driven leader who thrives in the fast-paced FMCG industry
We're looking for a Commercial Sales Manager to steer our Modern Trade and General Trade channels to new heights!
If you have a passion for sales strategy, team leadership, and winning in competitive markets, this is your chance to make an impact and drive growth with one of the most dynamic teams in the business.
Apply today and accelerate your career in FMCG with us!
Key Responsibilities
- Lead and manage the Modern Trade (MT) and General Trade (GT) teams by providing guidance, support, and performance evaluations to ensure the achievement of departmental and organizational goals.
- Accountable for achieving annual sales targets across both MT and GT channels.
- Support the team in managing sales performance, customer inquiries, collections, and other sales-related matters.
- Build and strengthen relationships with existing customers to drive business growth and meet objectives.
- Manage and optimize the allocated budget to maximize return on investment (ROI) for all sales and marketing activities.
- Identify market opportunities and develop effective strategies and tactics to capitalize on them.
- Oversee existing GT and MT accounts to drive sales expansion while identifying and opening new accounts within assigned territories.
- Increase SKU penetration and execute marketing promotions and channel activation initiatives to achieve set targets.
- Lead contract negotiations and successfully close deals with both existing and new customers.
- Plan, monitor, and review the departmental budget, ensuring alignment with company goals.
- Develop and implement below-the-line (BTL) promotional and marketing activities at outlets to maximize sales impact.
- Collaborate closely with the Marketing team to align above-the-line (ATL) branding and promotional campaigns with company direction.
- Oversee and monitor the effective use of Advertising & Promotion (A&P) funds provided by the company.
Key Requirements
- Degree in Business, Marketing or related field.
- Minimum 8 years experience in FMCG / Consumer Goods, with strong exposure to both Modern Trade (MT) and General Trade (GT) channels.
- Proven track record in sales growth, trade marketing, and key account management.
- Strong leadership capability with proven experience in leading, motivating, and developing sales teams to achieve business goals.
- Excellent negotiation, communication, and strategic planning skills.
- Strong analytical mindset with ability to manage budgets and measure ROI.
- Results-driven, adaptable, and willing to travel when required
- This opportunity is available to individuals authorized to work in Malaysia.
If you wish to send a direct message kindly send an email to [Confidential Information]
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