End-to-end management of key influencers (KOL), including sourcing influencers, relationship management, content ideation, and selecting content for social media
Access to influencers network to identify and source the right influencer profiles that meet Shopee objectives and reach intended target audiences
Develop and maintain close relationships with key influencers to ensure they deliver engaging and effective content ideas for Shopee
Plan, brainstorm and brief content to influencers to promote key business objectives, including campaign awareness, educate new launches, and more
Analyze influencer content performance and measure their success in promoting Shopee's objectives
Stay up to date with latest content trends to be adapted into Shopee campaigns
Requirements
Fluent in Malay and English (written and verbal)
Currently pursuing or recently graduated from a degree in Marketing, Communications, Media, Business, or related fields
Proficient in Microsoft Excel / Google Sheets (basic formulas, data tracking, reporting)
Experience in KOL management will be a plus point
Willing to learn, proactive, and able to manage multiple tasks in a fast-paced environment
Team player with an aptitude for work and the drive to constantly outperform KPIs (Key Performance Indicators)
Excellent command of English, with the ability to converse fluently in other languages (eg: Bahasa Melayu, Mandarin) will be an added advantage to effectively communicate with KOLs and internal stakeholders
