Job Description
Tesla is looking for a Consumer Engagement Manager to support the Consumer Engagement organization with various responsibilities including content creation, lead generation and retail consumer events in Malaysia. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.
Responsibilities
Work with the Country Leader and Sales team to develop targeted consumer engagement plans with a coherent integration of marketing tactics, event and public activities to achieve business goals.Assist in the development, management and implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, brand partnership events and external corporate events (e.g. auto shows and product launches).Assist in project management and initial content creative for external newsletters, collateral and customer communication (i.e. emails and letters).Assist in inbound and outbound communications including customer letters and email for relevant marketing inboxes.Assist in the development of in-store programs and campaigns to engage existing leads and create new leads.Assist in the planning of regional activities including store openings, test drives and lead generation events.Develop consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)Manage outside agencies and vendors on a needed basis.Evaluate and track the success of programs and campaigns.Ensure compliance with global brand strategy and corporate identity for Tesla.
Requirements
Minimum 8 years+ communications related experience and 3+ years team management experienceExcellent communication and copy-writing skillsMaintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomesExceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independentlyHighly organized with the ability to manage multiple projects while meeting deadlines.Result driven, hands-on, positive can do attitude, passionate and able to show commitment and to inspire othersProficient in MS OfficeProven ability to work in a fast-paced, dynamic and deadline-oriented environmentLarge company discipline...small company entrepreneurial attitudeStrategically planning with strong execution and negotiation skillsTeam player and builder leads by exampleEvent / Agency experience would be preferable
