Consumer Marketing Team Manager SG

Job Description

Strategy, Planning & Growth

• Lead the development of integrated marketing strategies aligned to business objectives across consumer banking portfolio.
• Translate customer insights, data trends, and competitive intelligence into actionable marketing plans that drive acquisition, usage, and retention.
• Identify and evaluate new partnership, collaboration, and platform opportunities to unlock incremental growth and engagement.
• Own annual marketing planning and budgeting, ensuring effective allocation, optimisation, and ROI tracking.
  
  

Campaign & Brand Leadership

• Act as brand steward for consumer banking, ensuring all campaigns adhere to CIMB's brand guidelines, tone of voice, and customer promise.
• Oversee end-to-end campaign delivery, including strategy, creative development, activation, timeline management, and post-campaign optimisation.
• Drive a balanced marketing mix across brand-building and performance initiatives.
• Ensure messaging is consistently tailored to priority customer segments across the customer lifecycle.
  
  

Business Performance & Stakeholder Management

• Partner with product, digital and analytics teams to deliver campaigns that support key commercial KPIs.
• Proactively identify cross-sell and up-sell opportunities across the consumer banking ecosystem.
• Track and report on campaign performance, effectiveness, and learnings to inform continuous improvement.
• Manage external agencies and vendors to ensure high-quality delivery and value for money.
  
  

People Leadership

• Lead, coach, and develop a team of consumer marketers, building strong capabilities in strategy, execution, and stakeholder management.
• Set clear performance expectations, provide regular feedback, and actively support career development and succession planning.
• Foster a collaborative, high-performance team culture aligned to CIMB's values.
  
  

Governance & Compliance

• Ensure all marketing activities comply with regulatory requirements, internal policies, and approval processes.
• Stay abreast of regulatory developments impacting marketing communications and customer engagement.
  
  

Job Requirements

• Bachelor's degree in Marketing, Business, Communications, Finance, or related disciplines.
• Minimum 12 years of relevant marketing experience, preferably within banking, financial services, fintech, or consumer brands.
• Proven track record in managing integrated marketing campaigns across brand and performance channels.
• Prior experience leading and developing teams
• Strong understanding of consumer marketing, brand management, and customer segmentation.
• Experience working with digital, CRM and data-led marketing approaches.
• Solid stakeholder and agency management skills.
• Excellent written and verbal communication skills in English; proficiency in an additional language is an advantage.
• Commercially driven with strong business acumen.
• Comfortable operating in a fast-paced, matrixed environment.
• Decisive, collaborative, and able to influence across functions.
• Hands-on leader who balances strategic thinking with executional excellence.
• Be prepared to be hands-on as this is both a strategic and tactical role
  
  

About Us

With operations that span 15 different markets across the region, the opportunity to expand your experience, test your capabilities, and exhibit your resilience is ample. #teamCIMB is always keen to welcome the ones who are ready to make that very special difference – for themselves and the bank.