Content Creator & Media Buyer

About Defiant Digital & Proud Cactus Digital

Defiant Digital is a Kuala Lumpurbased digital marketing agency and the sister company of Proud Cactus Digital, a boutique agency headquartered in Australia. Together, we operate as one regional team, supporting brands across Australia, Malaysia, and Singapore.

While employment for this role is underDefiant Digital, you will be working directly on client accounts managed underProud Cactus Digital, gaining exposure to regional campaigns, international clients, and cross-market strategies.

About the Role

We are seeking afull-time Content Creator & Media Buyerto manage Meta paid media campaigns and create organic content across TikTok and Meta platforms. The role requires a balance of performance marketing, creative thinking, and hands-on execution across both video and static formats.

This position is suited to someone who works confidently and independently, can interpret client briefs clearly, and is comfortable proposing creative direction aligned with campaign objectives. You will collaborate with the wider team while being trusted to manage your responsibilities with minimal supervision.

This is ahybrid/remote role,with occasional travel to client sites within Klang Valley for content creation when required.

Key Responsibilities

Organic & Creative Content (TikTok & Meta)

• Propose content ideas and creative direction based on client briefs
• Conceptualise, film, edit, and produce short-form video content
• Design static creatives for paid ads and organic social posts
• Write clear, engaging captions and ad copy
• Ensure content aligns with platform trends and brand guidelines
• Review creative performance and refine content approach

Paid Media (Meta)

• Plan, launch, and optimise campaigns on Facebook and Instagram
• Develop targeting, testing, and retargeting strategies
• Monitor performance and optimise for CTR, CPC, ROAS, and conversions
• Manage budgets with accurate pacing and reporting
• Stay updated on Meta Ads Manager features and platform policies

Reporting & Collaboration

• Prepare weekly and monthly performance reports with insights and recommendations
• Collaborate with team members across Defiant Digital and Proud Cactus Digital
• Contribute ideas to client campaigns and regional initiatives

Requirements

• Experience creating short-form video content for TikTok and Instagram
• Strong static design skills for social and paid media creatives
• Good writing skills for captions and ad copy

Nice to Have

• Understanding of TikTok trends and platform behaviour
• Experience with UGC or influencer-style content
• Familiarity with Canva, CapCut, Adobe, or similar tools
• Proven experience managing Meta Ads campaigns
• Experience/good knowledge on managing Meta Ads campaigns
• Well organised and able to manage multiple campaigns independently

What We Offer

• Full-time employment under Defiant Digital
• Autonomy and trust in how you manage campaigns and creative execution
• Exposure to regional clients and cross-border projects
• A professional, collaborative team environment
• Competitive remuneration with opportunities for growth