Content Marketing Executive

ROLE PURPOSE

Own content, brand collateral, and social communications end-to-end — translating Weera's go-to-market narrative into clear, compelling materials across all three business lines — working under the Senior Marketing Executive to build out the function's content engine.

KEY RESPONSIBILITIES

• Write and produce marketing collateral — decks, one-pagers, case studies, web copy — across Weera's three business lines, consistent with brand standards.
• Own Weera's social media presence and content calendar, producing and scheduling organic content across relevant channels.
• Translate complex or technical service offerings (EOR, payroll, global mobility, and more) into clear, commercially compelling narrative for prospects.
• Support PR, events, and partnership communications as needed, working with the Senior Marketing Executive on broader campaign narrative.
• Maintain brand consistency across all customer-facing materials, in line with Weera's brand standards.
• Track content performance — engagement, reach — and iterate based on what resonates.

REQUIREMENTS

• 2–4 years of hands-on experience in content marketing, marketing communications, or copywriting, ideally in a B2B context.
• Strong writing and storytelling skills, with a portfolio of published work.
• Comfortable managing a content calendar and social channels directly, not just briefing others.
• Working understanding of B2B services, or a demonstrated ability to learn Weera's business model quickly.
• Collaborative — comfortable working closely with a Senior Marketing Executive who owns the commercial and pipeline side of the function.