Content Operations Specialist

Location: Kuala Lumpur (Malaysia)

As a core content creator for public domain traffic, you will act as both a medical industry observer and content creator. Your primary goal is to deliver high-quality content that supports Distinct Healthcare's global business (Global App, official websites, LinkedIn, etc.) and local public platforms (Redbook, domestic official website/APP, Facebook/Instagram official accounts).

Content Planning & Creation

• Identify medical industry trends, Distinct Healthcare's service highlights (e.g., GP clinic features, Global App functional advantages), and user pain points (like a industry journalist).
• Develop content in various formats: written articles, short video scripts, and platform-specific content (e.g., Redbook seeding posts, Facebook medical education content, Instagram visual captions). Ensure content is professional, readable, and shareable.

Cross-Platform Content Adaptation

• Tailor content style and format to fit the characteristics of different public platforms.
• Maintain consistent content tone for global business while aligning with user preferences on each platform.

Material Sourcing & Collaboration

• Collaborate with Distinct's Singapore/Malaysia branches, GP clinics, and domestic teams to collect first-hand service stories, user feedback, and medical service data, then convert these into content materials.
• Work with the Global App operation team to synchronize content such as feature introductions and usage scenarios.

Content Performance Tracking & Optimization

• Monitor key metrics: content exposure, read rates, engagement rates, and conversion data (e.g., official website/APP traffic, consultation booking volume).
• Analyze performance to refine content strategies and improve traffic acquisition efficiency from public domains.

Compliance & Brand Consistency

• Ensure medical-related content adheres to medical advertising regulations in target markets (Malaysia/Singapore/China) and Distinct Healthcare's brand guidelines.
• Mitigate compliance risks and strengthen the brand's professional image.

Education & Experience

• 13 years of content operation experience (preferred: experience in healthcare/medical industry or cross-border business content operations).
• New graduates are welcome if they have strong writing skills and medical industry awareness

Core Competencies

• Solid writing skills: Ability to adapt to multiple content styles and find engaging angles from daily events or industry trends.
• Familiarity with public platform rules: Understand the operation logic and traffic recommendation mechanisms of Redbook, Facebook, Instagram, official websites/APPs.
• Cross-cultural communication skills: Proficient in creating content in both Chinese and English.
• Data sensitivity: Ability to derive optimization directions from content data; basic experience with data analysis tools (e.g., platform backend data modules).

Personal Qualities

• Proactive with a strong news sense to respond quickly to industry trends.
• A sense of awe for the medical industry and a rigorous attitude toward professional content.
• Good teamwork skills: Ability to collaborate across departments to collect materials and align on requirements.

We offer a dynamic work environment and opportunities to grow with a leading healthcare brand. If you're passionate about bridging healthcare and content, we'd love to hear from you!