Content Producer

Content Producer (Short-Form Video) | Johor Bahru Talent – Singapore Hybrid

Location: Johor Bahru, Malaysia (Hybrid – Singapore Shoot Days)

Employment Type: Full-Time Independent Contractor / Service Contract

Work Arrangement: Remote from Johor Bahru, with on-site filming in Singapore as required

About OUR CLIENT

OUR CLIENT is a fast-growing, founder-led healthcare company based in Singapore. They operate digital clinics that combine licensed medical professionals with proprietary technology developed in-house.

Their first venture is an MOH-licensed, doctor-supervised weight management clinic, providing evidence-based healthcare solutions to patients across Singapore.

The company is profitable, growing rapidly, and investing heavily in digital marketing, with short-form video content serving as its primary growth driver.

We are looking for a creative, hands-on Content Producer (Short-Form Video) based in Johor Bahru, Malaysia, who can independently produce engaging, high-performing video content for social media and paid advertising campaigns.

Contract & Work Setup

• Full-time role under an Independent Contractor / Service Contract arrangement.
• Location requirement: Candidates must currently reside in Johor Bahru, Malaysia.
• Remote work from Johor Bahru, with required travel to Singapore for filming and production days.
• No relocation required.
• Must be willing and able to commute to Singapore via the Causeway or Second Link when required.
• This is an independent contractor engagement, not a local full-time employee position.
• No local statutory employment benefits are provided.
• You will be responsible for your own tax obligations and legal compliance.
• Must provide your own laptop, equipment, and reliable internet connection for remote work.
• Long-term, full-time commitment is expected.
• Any required Singapore work authorization or sponsorship will be subject to client confirmation.

The Role

As a Content Producer, you will be responsible for creating engaging, relatable, and performance-driven short-form video content for TikTok, Instagram Reels, and paid social media advertising.

You will work closely with the founder and marketing team to develop creative concepts, produce videos, test different approaches, and continuously improve content performance.

This role is ideal for someone who enjoys producing content at scale, understands social media trends, and can balance creative storytelling with measurable marketing results.

Key Responsibilities

Content Strategy & Creative Development

• Develop engaging short-form video concepts for TikTok, Instagram Reels, and Meta Ads.
• Write attention-grabbing hooks, scripts, captions, and simple storyboards.
• Research social media trends, competitor campaigns, and high-performing creative formats.
• Translate real customer pain points into relatable, emotionally engaging video stories.
• Maintain a creative reference library of successful content from healthcare, wellness, beauty, and consumer brands.

Video Production & Editing

• Plan and execute video shoots with doctors, internal team members, content creators, influencers, and actors.
• Independently handle filming, framing, lighting, audio, and basic production setups.
• Produce authentic UGC-style videos that feel natural and engaging.
• Edit videos using CapCut, Adobe Premiere Pro, Final Cut Pro, or similar tools.
• Add captions, subtitles, graphics, transitions, and other visual elements.
• Deliver multiple video creatives consistently every week.

Performance Marketing & Creative Optimization

• Develop multiple versions of hooks, introductions, scripts, and captions for A/B testing.
• Collaborate with the marketing team to review content and advertising performance.
• Analyze creative performance and identify opportunities for improvement.
• Experiment with new storytelling approaches, visual formats, and messaging.
• Optimize content based on engagement, audience retention, and advertising results.

Compliance & Collaboration

• Ensure all healthcare-related content follows Singapore's applicable healthcare advertising regulations.
• Participate in creative reviews and incorporate feedback efficiently.
• Collaborate with the founder, marketing team, and other stakeholders.
• Travel to Singapore for scheduled filming and production activities.

Requirements (Must-Have)

• Minimum 2 years of professional experience in short-form video production, content creation, social media video editing, or a related creative role.
• Diploma or bachelor's degree in any field; Media, Film, Communications, Marketing, or related disciplines are preferred.
• Must currently be based in Johor Bahru, Malaysia.
• Strong portfolio demonstrating independently produced short-form video content.
• Proven experience producing content for TikTok, Instagram Reels, YouTube Shorts, or paid social media advertising.
• Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or equivalent editing software.
• Strong understanding of hooks, storytelling, pacing, framing, captions, and audience engagement.
• Ability to independently plan, film, edit, and deliver video content.
• Comfortable writing engaging scripts and adapting content for different audiences.
• Able to produce multiple creative variations efficiently and work with deadlines.
• Open to constructive feedback and comfortable making quick revisions.
• Willing and able to commute from Johor Bahru to Singapore for scheduled shoot days.
• Good English communication skills.

Nice to Have

• Experience producing UGC-style advertisements or performance marketing creatives.
• Familiarity with Meta Ads Manager, TikTok Ads, and creative A/B testing.
• Experience creating content for healthcare, wellness, beauty, lifestyle, or consumer brands.
• Experience directing influencers, creators, actors, or non-professional talent.
• Knowledge of AI-powered image and video creation tools.
• Basic graphic design skills for thumbnails, subtitles, and social media visuals.
• Comfortable appearing on camera when required.
• Ability to produce content in English and Malay or Mandarin.
• Understanding of social media performance metrics, including CTR, engagement rate, retention, and conversion performance.

What Success Looks Like

• Consistently delivering fresh, usable video concepts every week.
• Producing high-quality short-form content efficiently.
• Creating strong hooks that capture audience attention.
• Developing multiple creative angles around the same customer pain points.
• Improving content engagement and advertising performance over time.
• Working independently while collaborating effectively with the marketing team.

Compensation & Benefits

• Remote working flexibility from Johor Bahru.
• On-site filming opportunities in Singapore.
• Direct mentorship from the founder, who leads the company's growth strategy.
• Opportunity to work with a rapidly growing Singapore-based healthcare company.
• Hands-on exposure to performance marketing, creative testing, and growth-focused content production.
• Long-term career development opportunities.

Please note that this is an Independent Contractor arrangement. Local statutory employee benefits are not included.

Hiring Process

We want to make the recruitment process as transparent and straightforward as possible.

Stage 1 – Initial Screening Call

A casual introductory conversation with our recruitment team to understand your background, video production experience, portfolio, and career expectations. This is not a technical interview.

Stage 2 – Follow-Up Questions (WhatsApp)

We may ask a few additional questions through WhatsApp to better understand your technical skills, creative experience, availability, and suitability for the role.

Stage 3 – Client Submission

If your experience and portfolio align with the requirements, we will submit your CV and portfolio to our client for review.

Stage 4 – Client Interviews

The client interview process typically consists of 2–3 stages, depending on the hiring team's requirements. These may include portfolio discussions, creative assessments, and interviews with the founder or marketing team.

How to Apply

Interested candidates should submit:

1. An updated CV or resume.
2. A portfolio containing 3–5 short-form videos that you personally filmed and edited.
3. A brief description of each video's purpose, your responsibilities, and any available performance results.
4. Your current location in Johor Bahru.
5. Your availability to commute to Singapore for shoot days.

Important: Applications without video portfolio links will not be considered.

We welcome applications from creative professionals based in Johor Bahru, Malaysia, who have at least 2 years of relevant experience and are excited to produce impactful short-form video content for a growing Singapore-based healthcare brand.