Content Specialist

About ADA

ADA is a leading data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions. We operate in 12 markets in Asia and partner with leading brands to drive their data and digital maturity.

Job Title: Content Specialist (Livestream & Affiliate)

Location: Kuala Lumpur

Role Type: Contract (FTC)

Reports to: Affiliate Content & Partnership Director

Role Summary

The Content Specialist acts as the bridge between clients, internal creative teams, and external production partners to deliver impactful livestream and video content. This role is responsible for shaping creative storytelling aligned with brand direction and business objectives, while ensuring content quality, consistency, timelines, and cost efficiency are well managed.

Working closely with Account Managers, Livestream Specialists, Hosts, and Affiliate teams, the Content Specialist plans, scripts, and optimizes content across livestream and affiliate channels to drive commercial performance. The role focuses on building scalable, high-quality content frameworks that can be applied across multiple brands while maintaining strong execution standards.

Key Responsibilities

• Client & Strategy
• Serve as the main point of contact for clients to understand their content direction, needs, and campaign objectives.
• Translate brand and campaign goals into clear creative briefs and strategic video content plans.
• Provide creative ideas, content recommendations, and storytelling approaches aligned with brand guidelines and audience insights.
• Content Development & Coordination
• Collaborate closely with internal creative and content creation teams to guide video and livestream planning.
• Work with external production agencies on storyboard ideation, shooting, and post-production to ensure smooth coordination and on time delivery.
• Evaluate creative proposals, scripts, and storyboards to ensure they meet objectives and maintain quality standards.
• Manage content production timelines, deliverables, and budgets to ensure efficiency and cost effectiveness.
• Livestream & Affiliate Content Support
• Support the livestream team by providing creative direction, scripts, and content flow to enhance engagement and conversion.
• Collaborate with the affiliate team to develop social and shoppable content strategies that align with brand goals.
• Review livestream performance and identify opportunities to improve content quality, engagement, and sales outcomes.
• Success Metrics
• Improvement in livestream and affiliate performance driven by content changes
• Consistency and quality of content execution across brands
• Scalability of content frameworks without increasing headcount
• Strong collaboration with Account Managers and delivery teams
  
  

Ideal Profile

• 2-3 years experience in social commerce, livestream, or performance-driven content
• Strong understanding of video storytelling, creative ideation, and digital content trends (TikTok, Shopee Live, etc.).
• Excellent communication and stakeholder management skills to handle clients, internal teams, and agencies.
• Able to manage multiple projects simultaneously, meet deadlines, and optimize production costs.
• Knowledge of eCommerce or social commerce content is compulsory.
  
  

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Unfortunately, we are only able to contact shortlisted applicants. We encourage you to continuously visit our website www.adaglobal.com for regular updates on available roles

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