Content Specialist

As a Content Specialist, you will create compelling content that showcases CXS Analytics thought leadership in talent intelligence. You will develop blog posts, whitepapers, case studies, product content, and social media materials that educate prospects and drive demand. This role combines content creation with product marketing and digital execution.

Key Responsibilities:

1. Content Creation

• Write blog posts, articles, and thought leadership content
• Create whitepapers, ebooks, and gated content for lead generation
• Develop case studies and customer success stories
• Write email copy and newsletter content
• Create content for webinars and events

2. Product Marketing

• Create product messaging and positioning content
• Develop sales enablement materials (decks, one-pagers, battle cards)
• Write product release announcements and feature content
• Support Product team with user-facing content
• Create competitive positioning content

3. Digital & Social Media

• Manage social media content calendar (LinkedIn, Google)
• Create social media posts and graphics
• Manage website content updates
• Optimize content for SEO
• Monitor content performance and engagement

4. Brand & Design Support

• Maintain brand voice and style consistency
• Create visual content using Canva
• Coordinate with external designers when needed
• Maintain content and brand asset library

Key Requirement:

• 3-5 years in content marketing, product marketing, or B2B marketing
• Strong writing portfolio demonstrating B2B content ability
• Experience with social media marketing

Job Location: Bangsar, Kuala Lumpur (accessible via LRT)