Job Summary
We are looking for a creative and digitally savvy Content Specialist to join our marketing team. This role will be responsible for planning, creating, and executing engaging content across social media and digital platforms to strengthen brand presence, increase audience engagement, and support marketing campaigns.
The ideal candidate is passionate about beauty and lifestyle trends, understands social media culture, and is able to translate brand objectives into impactful content strategies.
Key Responsibilities
- Develop and execute content strategies aligned with brand and campaign objectives.
- Create engaging content for social media platforms including TikTok, Instagram, XHS, and other digital channels.
- Plan monthly content calendars and coordinate content scheduling.
- Work closely with internal teams, designers, KOL/influencer teams, and external agencies to ensure content consistency.
- Write compelling captions, scripts, campaign messaging, and creative copy.
- Monitor social media trends, viral topics, and competitor activities to generate relevant content ideas.
- Support campaign launches, product storytelling, and digital activations.
- Coordinate content production including photoshoots and video shoots when required.
- Analyze content performance and prepare reports with insights and recommendations for improvement.
- Ensure all content aligns with brand guidelines and tone of voice.
Requirements
- Bachelor's Degree in Marketing, Mass Communication, Digital Media, Advertising, or related field.
- 1–3 years of experience in content creation, social media, or digital marketing.
- Strong understanding of social media platforms and current digital trends.
- Excellent copywriting and communication skills in English; Bahasa Malaysia is an added advantage.
- Experience in beauty, FMCG, or lifestyle industry is preferred.
- Familiar with tools such as Canva, CapCut, Adobe Creative Suite, or similar content editing platforms.
- Creative thinker with strong attention to detail and ability to work in a fast-paced environment.
- Comfortable appearing in or coordinating short-form video content is an added advantage.
Preferred Traits
- Passionate about beauty, skincare, and youth culture.
- Strong sense of aesthetics and storytelling.
- Proactive, adaptable, and collaborative team player.
- Highly organized with good project management skills.
Why Join Us
- Opportunity to work with one of the leading beauty companies in the region.
- Young, dynamic, and collaborative working environment.
- Exposure to fast-growing beauty and digital marketing industry.
- Career growth and development opportunities.
Only shortlisted candidates will be contacted.
