Content Specialist (SEO)

growthops asia

2-5 Years

Malaysia, Kuala Lumpur

Early Applicant

Posted 8 months ago

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Job Description

Welcome to GO Asia!

GrowthOps Asia is a marketing transformation solutions provider known for delivering high-impact digital experiences. Across Asia, we offer a diverse array of highly sought-after technology, user experience, creative, consulting and marketing professionals that work as a collaborative team to help build, launch, and grow brands across digital platforms.

We help businesses and brands transform how they go to market in Asia by integrating digital-first strategy, design and technology. We believe in unforgettable outcomes. Put simply, we don't just help our clients to grow - we help them to grow unforgettable.

About your new role!

Create SEO-optimized content tailored for diverse markets, including Singapore and Malaysia, aligned with clients business objectives
Review, optimize, and refresh existing articles to improve their ranking, performance, and relevance
Conduct keyword research to develop content plans that attract organic traffic and generate leads
Edit and improve content directly - you won't hesitate to jump in and fix copy when needed
Own the entire content workflow: from brainstorming, briefing, editing, revising, and publishing to performance reporting
Understand the business needs and pain points of both clients and their potential customers to tailor content strategies
Monitor the performance of both client blogs and GrowthOps blog, providing detailed analysis and actionable insights
Track the competitive landscape within your target markets to stay ahead of trends and opportunities
Evaluate and prioritise content projects based on their growth potential and business impact
Collaborate with technical SEO experts and account managers to align content initiatives with broader client strategies
Maintain up-to-date knowledge of the latest SEO, AI, and content marketing developments, implementing adjustments to workflows and processes as needed

What We'd Love To See From You

At least 2 – 5 years of experience in SEO is essential, ideally with experience in a comparable position
Client-facing skills include being willing to share your point of view in meetings, and being very personable
Proven track record of assuming ownership, moving quickly to implement ideas, and delivering results in a fast-paced environment
Experience and expertise in SEO tools (such as Google Search Console, SEMrush, Moz, and Ahrefs among others).
Be a self-starter and drive initiative to improve client's website visibility
Strong understanding & implementation experience of SEO fundamentals (page markup & schema, URL structures, site crawl performance, metadata, etc)
Strong interpersonal and communications skills
Excellent attention to detail
Problem solver
Strong organizational skills and ability to manage and prioritize multiple tasks
Proficient experience in G Suite products
Language capability in either Chinese OR Malay is a must

GO Asia is a part of the GrowthOps network – so you'll have opportunities to learn and work on exciting projects with amazing talent from other agencies within our group. We have creative workspaces in Hong Kong, Singapore, Kuala Lumpur and Manila. GrowthOps is committed to providing an accessible and inclusive workplace for all employees.

Must have skills