Position ResponsibilitiesSocial Media Expertise
- Actively use and possess in-depth knowledge of social media channels such as Facebook, Instagram, TikTok, and Xiao Hong Shu.
Reporting And Insights
- Monitor and analyze the performance of content across various platforms to optimize engagement and reach.
Budget Management
- Oversee budgets related to Content activities, ensuring efficient allocation and tracking of expenses.
Content Creation
- Develop and produce high-quality, engaging content tailored to each social media platform's unique audience and format. You would be comfortable and have experience in front of a camera as a talent for short clips.
Audience Engagement
- Foster and maintain active engagement with followers, responding to comments and messages promptly.
Strategic Content Planning
- Collaborate with the marketing team to create and execute a comprehensive content strategy aligned with brand objectives.
Trend Spotting
- Identify emerging trends on social media and implement relevant content strategies within a one-week turnaround time.
Production Experience
- Participate in production shoots, understanding how to storyboard and craft compelling stories that resonate with the target audience.
Email Marketing
- Understand email marketing platforms such as Klaviyo or Mailerlite and strategically schedule relevant email blasts to targeted segments.
SEO Knowledge
- Utilize basic SEO principles to enhance the visibility and discoverability of content across platforms.
, Job Requirements
Qualifications & Experience
- Must possess at least a Diploma/ Degree in Marketing or other related disciplines.
- Minimum 2 years experience in FMCG or any smiliar field
- Deep understanding of the social media landscape and audience behaviours
- Exceptional research and storyboarding skills.
- Excellent interpersonal and communication skills.
- Good command of both written and spoken in English & Bahasa
- Able to work in a fast-paced and high-intensity work environment
a Necessity, not a Luxury
[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-zus-coffee-job-content-specialist]
