Create Engaging Ad Copy: Write compelling, concise, and action-oriented content for ads across multiple platforms (e.g., Facebook, Instagram, XHS, etc.).
Optimize Content for Performance: Regularly review ad performance data and adjust content to improve click-through rates (CTR) and conversion rates (CVR).
Content Strategy Development: Collaborate with the marketing and creative teams to develop content strategies that align with campaign goals and target audience needs.
Research and Trend Analysis: Stay current with industry trends, competitor strategies, and audience behavior to inform ad content and strategy.
Collaboration: Work closely with designers, digital marketers, and other stakeholders to ensure that ad content aligns with the overall campaign message and design.
Compliance and Guidelines: Ensure all content meets brand guidelines, compliance standards, and platform-specific policies.
Perform other tasks as assigned, including participation in special projects and initiatives.
Requirements
Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field (or equivalent experience).
2+ years of experience in content creation, copywriting, or advertising, with a focus on digital ads.
Proven ability to write clear, persuasive, and creative ad copy.
Strong understanding of digital advertising platforms and content requirements (e.g., Instagram Ads, Facebook Ads, etc.).
Experience with content management and ads performance tracking tools will be an added advantage.
Ability to analyze data and translate insights into actionable content strategies.
Excellent communication skills, both written and verbal.
