Copywriter (Direct Response & Content)

About Atlas Media

Atlas Media is a growth marketing agency based in Singapore on a mission to help ambitious businesses unlock their next level of growth. We chase results, building high-performing campaigns across Meta, TikTok, Google, and beyond that turn growing businesses into category leaders in their space. We partner with brands who are serious about scaling, and we move just as fast as they do.

The Role

We are looking for a Copywriter (Direct Response & Content) to join our growing team, someone who can write direct response ad copy that converts, and general social media content that builds brand trust, across multiple client accounts. This role sits at the intersection of performance marketing and content, you'll be writing scripts and copy that are judged not just on creativity, but on whether they actually move a number, cost per lead, click-through rate, conversion rate.

This role is ideal for someone who can shift fluently between a hard-selling, direct response ad script and a softer, educational or brand-building piece of content, depending on what the funnel stage calls for. We're also looking for someone who already has AI genuinely built into how they work, not as a novelty, but as a real part of how they draft, iterate, and speed up their output without sacrificing quality.

This is a fully remote role, open to candidates based in Malaysia. You'll be working closely with our Singapore-based team, so strong async communication and a reliable overlap with SGT working hours matters.

Work Arrangement: Fully Remote

Working Hours: Mon-Fri, with core working hours overlapping Singapore time (9am-6pm SGT)

Key Responsibilities

• Write direct response ad copy and scripts for paid campaigns across Meta, TikTok, and Google, optimized for conversion, not just engagement
• Write general social media content across formats, educational, talking head, UGC-style, brand story, and trend-led content
• Adapt tone and structure depending on funnel stage, top-of-funnel content built for awareness and trust, bottom-of-funnel copy built to close
• Use AI tools as part of your core workflow, for ideation, drafting, iteration, and research, while maintaining a strong personal editorial standard over the final output
• Build and maintain content calendars and copy briefs for multiple client accounts simultaneously
• Translate client business goals and performance data into copy and content angles that actually address what's working and what isn't
• Collaborate with media buyers to understand campaign performance and refine copy based on real results, not just instinct
• Brief videographers, editors, and on-camera talent remotely when scripts require production support
• Track and analyze copy/content performance, and adjust angles, hooks, and messaging based on data
• Maintain a swipe file and library of high-performing hooks, angles, and structures across clients and industries

Qualifications

• Minimum 1-2 years of experience in copywriting, content writing, or direct response advertising, agency experience preferred
• Strong portfolio demonstrating both direct response/performance copy and general social/brand content
• Comfortable writing across multiple tones and formats, from persuasive and direct to educational and casual
• Genuine, demonstrable use of AI tools in your writing workflow (e.g., ChatGPT, Claude, or similar) for drafting, ideation, or research, we'll ask you to walk us through how you actually use them
• Understanding of direct response copywriting principles, hooks, pain points, objection handling, urgency, CTAs
• Understanding of short-form content mechanics, hooks, pacing, retention, and platform behavior on TikTok and Instagram Reels
• Excellent written English communication skills, with strong attention to grammar, clarity, and persuasive structure
• Comfortable working fully remote and async, with reliable internet and a proper work-from-home setup
• Able to work independently across multiple client accounts and deadlines without hand-holding

About You

• You think in hooks and angles, when you see a client's product or offer, you're already imagining three different ways to sell it
• You use AI to move faster, not to replace your own judgment, you know when an AI draft is good enough and when it needs real editing
• You're comfortable being judged by numbers, not just nice copy, but copy that actually performs
• You're organised enough to manage copy and content across multiple clients without dropping the ball on any of them
• You thrive in a fast-paced, small team environment where things move quickly and you're expected to figure things out, even remotely

What To Expect

• A small, close-knit team where your writing actually goes live, fast
• Direct exposure to performance data, seeing exactly how your copy performs, not writing into a void
• Fully remote, flexible working environment with a results-driven culture
• Regular virtual check-ins and collaboration with the Singapore team