Job Description
Role Overview
We are seeking a detail-oriented and commercially minded Copywriter to support regional and market-level content production across e-commerce, campaign, and digital touchpoints. This role operates within a structured Creative Operations model and collaborates closely with Creative, Content QA, and Channel teams to ensure content accuracy, clarity, and brand consistency at scale.
Working within a structured Creative Operations framework, you'll partner closely with Creative, Content QA, and Channel teams to produce copy that is accurate, on-brand, and built to perform at scale.
Key Responsibilities
Creative Writing &+ Localization Efforts
Possess Creative Writing skills in the Advertising industry minimum of 3 years.
Develop key messaging and campaign concepts tailored to campaign thematic and objectives.
Adapt and localize content from English into the local/native language while preserving brand tone, intent, and campaign messaging.
Optimize copy for cultural relevance, platform requirements, and e-commerce best practices.
Ensure linguistic accuracy, grammar, and consistency across all assets.
Campaign & Sales Copywriting
Develop copy based on campaign thematics, sales mechanics, promotions, bundles, and GWP strategies.
Write concise, conversion-focused copy for websites, web banners, paid media, and marketplace assets.
Align copy with visual hierarchy and campaign intent.
Content Adaptation & Formatting
Adapt master copy into multiple formats, lengths, and layouts based on channel requirements.
Ensure copy fits design layouts without truncation or forced line breaks.
Collaborate with designers to optimise readability and visual flow.
Content Quality & Accuracy Checks
Conduct self and peer reviews to ensure spelling, grammar, pricing, claims, and promotional accuracy.
Ensure compliance with brand guidelines and communication frameworks.
Support Content QA feedback cycles and revisions.
AI Translation & Copy Enablement
Support development and refinement of AI-assisted translation and copy tools.
Train AI outputs using high-quality reference translations, glossaries, and tone guides.
Review and validate AI-generated content to ensure brand accuracy and cultural nuance.
Define best practices and SOPs for human-in-the-loop AI workflows.
Track AI error patterns and provide insights for continuous improvement.
SEO Meta Writing
Create SEO optimized meta tags for e-commerce, brand websites, and blog content based on keyword strategy and search volume insights.
Adapt and localize branded content, such as FAQs and editorial content, by naturally incorporating high performing search keywords to support SEO visibility and organic traffic growth.
Support SEO and QA keyword validation processes with a basic understanding of SEO principles, search performance data, and content optimization best practices.
Compliance &and Legal Keywords Understanding
Clear on the beauty-related keywords that are mandatory used in the local market.Maintain a clear understanding of mandatory beauty-related keywords specific to the local market.
Aware of the do's and don't(s) of using specific keywords in client deliverables, specifically on different online channels and websites.
Ability to take lead on Compliance-related sessions with clients to align on the latest legally approved keyword usage within the relevant market.
Key Stakeholders
Creative Team (Art Directors, Designers)
Content QA Specialists
Campaign & Commercial Teams
Channel / Web Setup Teams
Required Skills & Experience
Minimum 5 years of copywriting experience, ideally within commerce or digital environments (commerce or digital preferred)
Strong command of English and at least one (related) local/native language
Comprehension on online marketing channels including; Brand.com, Paid Media Ads, CRM Push and, Social Media
Proven experience writing forExperience writing for websites, marketplaces, or campaign assets
BackrgoundKnowledge inwithin the FMCG or the b/Beauty industry
High attention to detail and strong proofreading skills
Ability to manage multiple tasks and deadlines in a fast-paced environment
Additional Requirements
Experience working acrosswith regional or multi-market content
Familiarity with beauty, FMCG, or retail brands
Exposure to AI translation tools, CAT tools, or prompt refinement workflows
