Corporate Communications Executive

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

Digital Marketing Strategy

Develop comprehensive marketing plans for Sidec and its initiatives aligning with business objectives

Set Key Performance Indicators (KPIs) for campaigns to measure success.

Utilise various marketing channels including social media, search engineers, messaging apps, and email for audience engagements.

Manage campaign ads across platforms for optimal performance and ROI.

Explore and implement tools to enhance marketing efforts.

Content Creation and Management

Overlook content creation including text, photos, graphics and videos.

Manage all social media accounts for the company and its brands.

Schedule and optimize content using social and email marketing platforms.

Engage with social followers to maintain a healthy engagement rate.

Brand Development and Consistency

Develop and maintain a strong, cohesive brand identity for Sidec and its programmes.

Ensure all marketing materials, campaigns and content align with the brand's voice, tone and visual identity.

Explore opportunities to enhance the brand's presence and reputation across various channels and touchpoints.

Monitor trends and insights to enhance content effectiveness.

Website Management and Optimisation

Lead website development and maintenance efforts for improved user experience and SEO.

Manage sub-site pages to align program objectives and brand standards.

Ensure website content remains current and engaging using WordPress tools.

Analytics and Database Management

Analyse consumer behaviours and market trends using tools like Google Analytics.

Prepare detailed reports on campaign performance offering insights for improvement.

Measure and track the performance of social media content and campaigns including ROI vs investments.

Manage stakeholders database for remarketing efforts

Segment and target contacts for personalised campaigns.

Website Management & Analytics

Maintain and update website content to improve engagement and user experience.

Monitor website traffic, user engagement, and session duration to enhance digital performance.

Implement SEO and UX strategies to optimize website reach and functionality.

Additional Tasks

Conduct other duties as directed by the Head of Department

Assist in the preparation of any materials required by the HOD

Qualifications

Bachelor's Degree in Communications, Marketing, Business, or related field

Proven experience in social media, digital marketing, content creation, with a focus on strategy development and execution.

Able to work in a high-paced environment and produce content/videos in a short turnaround time.

Demonstrate excellent communication and interpersonal abilities.

Show proficiency in social media analytics tools and platforms.

Exhibit a creative mindset and pass passion for storytelling and visual communication.

Display the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.

Engage in strategic thinking to develop and execute long-term social media strategies aligned with business objectives.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.