Country General Manager (Philippines)

The Country GM holds full P&L ownership for the Philippines market, responsible for driving revenue and EBITDA growth, operational excellence, and brand consistency across all Tealive stores. The role leads market expansion, cost and compliance control, and the development of a strong local team.

Key Responsibilities:

Strategic Planning and Business Operations:

• Plan, coordinate, and drive business operations to achieve revenue and EBITDA goals.
• Meet and exceed annual sales targets through effective marketing strategies that deliver consistent month-on-month performance.
• Implement cost control measures and plug loopholes to maintain stringent adherence to budgetary constraints.

Performance Management and Compliance:

• Revise forward plans when necessary to ensure financial and operational targets are met.
• Implement and enforce stringent audit measures and procedures to ensure compliance with regulations and processes at both store and HQ levels.
• Monitor and optimize human resources, financial performance, profitability, and cost controls while updating senior management regularly.

Leadership and Operational Excellence:

• Establish strategic goals and drive operational excellence by recruiting, training, and managing staff to deliver exceptional customer service.
• Serve as a role model for frontline staff and create a positive, performance-driven culture.
• Build strong relationships with key personnel, fostering a collaborative and results-oriented environment.

Business Development and Market Expansion:

• Map markets and open profitable stores to drive brand presence and essence.
• Ensure smooth market entries and expansion initiatives, maintaining brand identity and compliance across operations.
• Identify and capitalize on business opportunities with suppliers and vendors to ensure an uninterrupted supply chain.

Market Insights and Competitive Positioning:

• Stay informed on industry developments, competitor activities, and market trends to make informed business decisions.
• Ensure adherence to marketing calendars and brand standards across all markets.

Team Building and Development:

• Build and lead a self-sufficient team capable of driving performance and exceeding weekly balanced scorecard (BSC) targets.
• Foster a culture of growth and excellence, empowering the team to achieve organizational objectives.

Key Competencies:

• Bachelor's Degree in Business Administration, Hospitality Management, Food Science, or a related field. MBA or postgraduate qualification is a strong advantage.
• At least 10 years of progressive leadership experience in the Food & Beverage industry, with 8+ years in a country or senior management role.
• Demonstrated success in developing and executing business plans, achieving revenue and profitability targets, and driving operational efficiency.
• High level of financial literacy; strong track record in P&L management, budgeting, and forecasting.
• Ability to analyze business performance and implement strategies for growth and cost control.

Note: This role is based in the Philippines. The selected candidate will be relocated from Malaysia on a long-term assignment, with regional travel as needed.