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Joey Yap Group

Creative Content Manager (CCA)

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Job Description

The Creative Content Manager will be responsible for creating, managing, and optimizing engaging content that captures audience attention and supports the company's branding and marketing objectives. This role requires a strong command of language, creativity in storytelling, and an understanding of what makes content perform well across digital platforms.

Key Accountabilities

  • Handle client inquiries related to content, campaigns, and deliverables, ensuring timely and professional responses.
  • Develop and execute content strategies to support marketing campaigns, brand awareness, and client objectives.
  • Write clear, engaging, and persuasive copy for digital platforms, including social media, marketing materials, and campaigns.
  • Create and manage content calendars to ensure consistent and timely content delivery.
  • Collaborate with design teams to produce high-impact content that attracts attention.
  • Adapt content tone and style based on platform, audience, and campaign goals.
  • Produce bilingual content (English and Chinese) to support clients who communicate and publish in Chinese.
  • Review, edit, and refine content to ensure accuracy, clarity, and brand consistency.
  • Monitor content performance and engagement, and suggest improvements based on insights and trends.

Key Requirements

  • Diploma or Bachelor's degree in Marketing, Communications or a related field.
  • Fresh graduates are welcome; training will be provided.
  • Strong copywriting skills with excellent command of English.
  • Proficiency in Mandarin is highly preferred to deal with Mandarin speaking client.
  • Ability to create attention grabbing content that resonates with target audiences.
  • Good understanding of digital content platforms and audience behavior.
  • Creative mindset with strong communication and problem solving skills.
  • Ability to analyze content performance and translate insights into actionable improvements.
  • Knowledge of AI tools and content-related technologies is an added advantage.

Working hour: Monday to Friday 9AM to 6PM

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About Company

Job ID: 138840115