Job Description

About Rednote

rednote is one of the world's most trusted platforms, where over 350 million people share how they actually live, travel, create, and discover. In a world of infinite content, what sets rednote apart is its source: real human experience, honestly lived and generously shared — one note at a time. We are now writing our global chapter, and this team is at the forefront.

What You'll Do

Own creator growth strategy and execution across key Southeast Asian markets, covering creator acquisition, activation, retention, and long-term growth
Design and optimize the end-to-end creator growth journey, including creator segmentation, onboarding, progression paths, incentives, education, traffic support, and community programs
Identify priority creator segments, content verticals, and supply gaps based on user demand, market trends, and platform needs
Build scalable creator acquisition channels through agencies, MCNs, creator communities, partnerships, referrals, and local ecosystems
Analyze creator funnel performance and key drop-off points, and work with product and data teams to improve creator experience and growth efficiency
Develop regional creator growth frameworks and playbooks while adapting strategies to different Southeast Asian markets
Track key metrics including active creators, activation, posting frequency, content quality, retention, and creator ROI

Qualifications

3–5 years of experience in creator growth, creator operations, content operations, community growth, influencer marketing, or related roles
Strong understanding of the creator ecosystem in Southeast Asia, with hands-on experience in multiple SEA markets preferred
Experience designing creator lifecycle or growth programs, rather than only executing creator campaigns
Strong analytical and growth mindset, with the ability to translate data and market insights into scalable initiatives
Experience working cross-functionally with product, data, marketing, and local market teams
Strong English communication skills; proficiency in a Southeast Asian language is a plus
Experience at a social media, content, creator economy, or consumer internet company is preferred