CRM Executive APAC

Your new company

At Hays, we build longterm partnerships with our people and our customers. We're focused on meaningful work, shared ambition and creating impact in the world of work.

With over 50 years of business success, we have built a reputation as the world leader in specialist recruitment and workforce solutions. Joining Hays isn't just about being part of a global business leader; with over 12,000 people across 32 countries, you'll be making a difference in the world of work.

Your new role

Joining Hays, means you'll be part of a forward-thinking business that's going places.

Our global network and ways of working mean you'll be part of something bigger, whilst taking pride in the work you do within a collaborative team. As CRM Executive APAC you'll shape how we tell our story, raise the bar for content quality, and continually evolve how we engage our audiences.

This is a fulltime permanent role based in our Hays Sunway Malaysia office. As the CRM Executive APAC, you'll be responsible for the delivery of B2B and B2C campaigns using marketing automation platforms to support acquisition, retention and engagement objectives across the APAC region.

Key responsibilities include:

• Plan and execute targeted B2C and B2B email campaigns using Salesforce Marketing Cloud.
• Build and manage audience segments using CRM tools to deliver personalised communications.
• Support the optimisation of customer journeys and brief internal content/creative teams on campaign requirements.
• Track and report on campaign and BAU performance using Power BI and SFMC data to uncover insights and opportunities.
• Manage leadgeneration processes for Sales, including form creation, testing and weekly reporting.
• Implement technical upgrades and enhancements from the Global eCRM team in line with best practice.
• Oversee daytoday CRM operations, ensuring workflows, processes and shared channels run efficiently.

What you'll need to succeed

• Proven experience in a CRM, email marketing or marketing automation role Ability to manage large, complex data sets from multiple sources.
• Strong communication skills and the ability to work with global crossfunctional teams.
• Technical expertise in Salesforce Marketing Cloud.
• Experience using Google Analytics to interpret and report on performance.
• Basic HTML skills for email and campaign troubleshooting
• Basic SQL skills for campaign audience segmentation
• A passion for detail, optimisation and delivering measurable results

What you'll get in return

This is an incredible opportunity to shape your career in part of a growing business and achieve your ambitions. You'll have the chance to learn from inspirational and determined leaders. Our scale gives you access to a pool of best-practice tools to tap into so you can make an impact. Other benefits include:

• Market leading tools and technology to enable you to make an extraordinary impact
• Flexible working arrangements to allow you to work how and where suits you best
• Generous leave entitlements to take advantage of parental leave, volunteering days, lifestyle and flex leave
• Celebrate success: Your success is our success, and we reward strong performance as a cornerstone of life at Hays
• Thrive in a workplace where diversity is celebrated, and everyone feels welcome
• Wellbeing rewards: Benefit from health, leisure and lifestyle partnership discounts
• Employee Resource Groups and Working Groups for you to connect and collaborate with like-minded colleagues
• Global career opportunities - make your mark locally or explore international opportunities with Hays

What you need to do now

If you're looking for a role that challenges and helps you to make an impact, let's create tomorrow together. There's no telling where a career at Hays might take you.

Contact Sandy Luhr, Senior Talent Acquisition Partner by submitting your application via the Apply Now button.