PolicyStreet Group is a full-stack insurance technology (insurtech) group of companies providing digital insurance solutions to businesses and consumers across Asia and Australia.
The Group operates through multiple entities across its key markets and business lines, including its insurance distribution, embedded insurance, and reinsurance arms. It partners with over 40 insurance and takaful providers globally to deliver employee benefits and group insurance solutions, insurance aggregation services, and digital infrastructure that simplifies insurance.
PolicyStreet Group is backed by leading venture capital firms Altara Ventures and Gobi Partners, as well as sovereign wealth funds Khazanah Nasional Berhad and Cool Japan Fund. The Group serves over 10 million customers with more than US$10 billion in sum insured. It was featured in the Financial Times and Statista's Top 500 High-Growth Companies Asia-Pacific 2026 list and named Most Disruptive Insurtech in Malaysia at the Insurance Asia News (IAN) Country Awards for Excellence 2025.
WHAT YOU'LL DO:
- CRM planning & execution of marketing campaigns. Develop meaningful user segmentation and personalisation of CRM journeys, in order to achieve user satisfaction and retention goals
- Work closely with the Data Team on analysing user & market data to identify opportunities for segmentation, personalisation, and conversions
- Design personalised CRM campaigns, including audience strategy, channel deployment, and campaign management
- Build, test, and deploy CRM journeys for our various user segments from our Direct-to-Consumer business, and also strategic partners
- Measure as well as present CRM results and insights to key stakeholders to optimise performance
- Work closely with Tech and Operations, to ensure that we're always delivering reliable user journeys
- Collaborate with the Marketing team to ensure that strategies, content, and offers are aligned with strategy, and deployed at high standards
Requirements
WHAT WE EXPECT OF YOU:
- More than 3 years of working experience in Marketing, or other relevant fields
- A Bachelor's Degree in Business, Marketing, IT, or related fields
- Good understanding of CRM software such as CleverTap (or equivalent tools such as Netcore, MoEngage, HubSpot)
- Experience in email marketing, lead nurturing, and A/B testing. Candidates from e-commerce backgrounds will have an added advantage!
- Good track record of testing and improving digital & CRM campaigns
