Job Description

Roles and Responsibilities

Personalisation & Growth Enablement

Partner with client stakeholders across marketing, sales, product, data, and technology to shape and deliver hyper-personalisation strategies aligned with front-office growth objectives
Apply data- and AI-driven personalisation levers to drive impact across customer acquisition, conversion, average order value, purchase frequency, and retention
Translate customer, behavioural, and marketing data into prioritised insights, recommendations, and value cases that support measurable sales uplift and customer lifetime value growth
Identify cross-sell and upsell opportunities based on customer behaviour, segment insights, and lifecycle needs to support targeted growth strategies
Contribute to business cases, solution design, and proposals, articulating how hyper-personalisation and analytics unlock tangible commercial outcomes

Data, Analytics & Insight-Led Activation

Analyse customer segments, journeys, and omnichannel performance to identify growth opportunities, churn risks, and optimisation levers
Support the design and activation of hyper-personalised content, offers, journeys, and product recommendations, leveraging customer journey analytics, campaign analytics, and attribution insights
Drive insight-led use cases including acquisition optimisation, conversion improvement, AOV growth, frequency uplift, and churn reduction
Monitor performance trends to proactively flag issues, recommend corrective actions, and support data-driven decision-making
Collaborate with internal teams and partners to enable real-time activation, data enrichment, and model operationalisation where required

Consulting Delivery, Governance & Stakeholder Management

Own and support day-to-day consulting delivery of workstreams within client engagements, ensuring scope, timelines, dependencies, risks, and value delivery are actively managed
Contribute to +1 internal initiatives, such as proposal development, asset creation, or practice enablement, in support of GN Song and Accenture priorities
Develop and maintain consulting-grade delivery artefacts including project plans, insight decks, performance readouts, issue logs, and executive updates
Act as a strategic liaison between clients, Accenture leaders, subject-matter experts, and delivery teams to ensure integrated, client-centric solutions
Coordinate with partners and vendors to support compliant, high-quality execution and governance
Apply structured consulting problem-solving and professional judgement to navigate ambiguous, fast-paced, and evolving client environments, balancing strategic thinking with execution discipline

Your experience counts!

5+ years of experience in data-driven marketing, customer analytics, CRM, personalisation, or digital marketing, with demonstrated ownership of workstreams or initiatives in a client-facing or consulting environment
Hands-on experience designing or optimising hyper-personalised campaigns, journeys, offers, or recommendations across acquisition, engagement, retention, or lifecycle marketing
Strong experience working with customer, behavioural, and marketing data to drive insights across segments, journeys, and channels (e.g. Paid, Owned, Loyalty, CRM, Digital Touchpoints)
Ability to translate complex data and analytical outputs into clear insights, business recommendations, and value narratives for stakeholders
Experience supporting or leading end-to-end analysis, reporting, investigations, and deep dives to inform growth, churn reduction, and customer lifetime value optimisation
Familiarity with personalisation, experimentation, or optimisation techniques such as segmentation, A/B testing, journey optimisation, or recommendation logic
Working knowledge of marketing analytics and measurement frameworks, including customer journey analytics, campaign performance tracking, attribution concepts, and conversion tracking
Experience working with analytics and visualisation tools such as Excel, PowerPoint, Looker Studio, or equivalent BI platforms to communicate insights effectively
Exposure to marketing technology, data platforms, or activation ecosystems (e.g. CDPs, CRM platforms, analytics tools, marketing automation, or data enrichment solutions) is an advantage
Strong analytical and problem-solving skills, with a commercial mindset and sensitivity to business impact and outcomes
Ability to operate effectively in global, matrixed, and fast-paced consulting environments, demonstrating strong stakeholder management and collaboration skills
Consistently demonstrates positive client engagement, ownership, and a consulting-oriented approach to problem-solving