About the company:
At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.
Position Overview
We are seeking a highly motivated
Marketing Manager - CLM & Growth to lead client lifecycle management and drive growth initiatives across multiple markets. This role combines
strategic planning and
hands-on execution, covering the entire client journey from acquisition to retention and reactivation. The ideal candidate will have strong experience in
CRM, campaign management, data-driven marketing, and client engagement, with a proven track record of delivering measurable growth.
Key Responsibilities
- Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention
- Design end-to-end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns)
- Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience
- Define CLM KPIs and conduct regular performance reviews
- Lead A/B testing and continuous optimization of lifecycle campaigns
- Plan and execute client engagement campaigns e.g. loyalty programs
- Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives
- Monitor campaign ROI, track performance metrics, and deliver insights for future improvements
- Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies
- Oversee EDM, push notifications, SMS, and app communications as core CLM channels
- Manage campaign automation workflows, segmentation, and message optimization
- Ensure delivery, open, and click rates meet performance benchmarks
- Work closely with the Data & Analytics team to build client segmentation models
- Translate customer behavior insights into actionable marketing strategies
- Provide regular performance reports and recommendations to senior management
Requirements
- Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus
- 5+ years of experience in CRM, CLM, or Growth Marketing (preferably in fintech or digital industries)
- Strong knowledge of HubSpot / Salesforce / CRM platforms and marketing automation tools
- Proven ability to design and execute lifecycle campaigns with measurable impact
- Analytical mindset with proficiency in data tools (Excel, Google Analytics, BI dashboards)
- Excellent communication and project management skills; able to lead cross-functional initiatives
- Fluent in English; proficiency in Mandarin or other Asian languages will be a strong advantage
- We are specifically looking for Mandarin-speaking candidates who will be supporting and communicating with our Mandarin-speaking customers
Benefits
- Hybrid working arrangement
- Opportunities for enriching career growth, including exposure to regional contexts
- Complimentary snacks and beverages available in the office pantry
- Healthcare coverage (medical, dental, optical), gym benefits
- Flexibility in smart casual dress code
- Young, vibrant and open work culture
