Customer Proposition Marketing, AM

Key responsibilities

1. Customer & market insight

• Support data collection and analysis on customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence.
• Prepare competitor and market campaign overviews to identify gaps and opportunities.
• Summarise insights into clear inputs for proposition, campaign and communication planning.

1. Proposition development

• Assist in designing and refining customer value propositions.
• Support the definition of target segments, value statements and positioning, in alignment with brand and regulatory requirements.
• Help prepare documentation and materials required for internal approvals.

1. Customer campaign strategy, events & planning

• Support the Manager in developing customer campaign strategies for key propositions (acquisition, upsell, cross sell).
• Help build and maintain campaign calendars aligned to business and distribution priorities.
• Segment customer lists and support the definition of audiences, campaign triggers and contact strategies across channels.
• Assist in planning product and campaign launch events (e.g. product launches, roadshows, partner events, webinars), including logistics and coordination.
• Support end to end customer campaigns, including lead capture, basic lead qualification and coordination of follow up with sales/distribution teams.
• Work closely with agency distribution and other channels to support briefings on product launches, campaigns and roadshows, and to drive field engagement.

1. Go to market, campaigns and communications

• Support the development of go to market strategies and launch plans for products and campaigns.
• Assist in designing integrated customer campaigns and journeys from awareness through to conversion and onboarding.
• Coordinate the preparation of launch event materials (e.g. presentations, scripts, invitations) and promotional activities.
• Help create and maintain customer communications for propositions (e.g. brochures, product fact sheets, FAQs, product website pages, sales decks, email templates)
• Support the preparation of distribution communications and toolkits (e.g. agency briefing decks, talking points, sales guides) to support product launches and campaigns.
• Liaise with creative and media agencies on day to day campaign and material development, ensuring timelines and requirements are met.

1. Campaign, communication and proposition performance tracking

• Monitor campaign, communication and proposition performance against agreed KPIs and budgets.
• Prepare regular reports and dashboards for the Manager, highlighting key results, trends and improvement areas.
• Support test and learn activities and document learnings for future campaigns.