Customer Relationship Management Executive

Company Description

Established in 1957, Mydin Mohamed Holdings Berhad (MYDIN) is Malaysia's largest wholesale and retail chain, renowned for its excellence in retail operations and affordability. With over six decades of experience, MYDIN drives the Malaysian retail industry by offering a vast selection of quality, affordable products. With a commitment to empowering its 6,000+ employees, the company fosters teamwork and innovation. MYDIN upholds its tagline, Why Pay More Buy at Wholesale Prices! while supporting local suppliers, creating jobs, and contributing positively to the nation's economy.

Role Description

Manage day to day operations of the loyalty platform, including member data, points, vouchers, campaigns, and reporting outputs.

Ensure CRM and loyalty data accuracy, completeness, and consistency across campaigns and reporting.

Support campaign setup and post-campaign tracking for loyalty, cashback, points, vouchers, and promotions.

Own weekly, monthly, and ad-hoc CRM & loyalty performance reports for internal teams and stakeholders

Prepare concise performance summaries highlighting what worked, what didn't, and recommendations for improvement. Maintain CRM dashboards and reporting templates to ensure consistency and efficiency

Act as the CRM point-of-contact for data requests, reports, and campaign performance queries

Provide regular CRM performance updates to internal stakeholders in a simple, easy to understand format. Act as the CRM point-of-contact for data requests, reports, and campaign performance queries

Track key CRM metrics such as but not limited to:

o Member acquisition & activation

o Active vs lapsed members (Churn Analysis)

o Points issued, redeemed & expiry

o Campaign uplift sales, & product, redemption rates & engagement metrics

Job Requirements/Qualifications

Education preferably at least Diploma, Higher Diploma or a recognized Degree

13 years experience in CRM, Loyalty, Marketing Analytics, or Performance Marketing.

Strong data & formula-based skills on worksheets (pivot tables, formulas, summaries).

Comfortable working with CRM or POS systems (experience with Xilnex is a plus).

Strong analytical mindset with the ability to turn data into insights.

Well organized, detail-oriented, and comfortable managing multiple reporting deadlines.

Good communication skillsable to explain numbers clearly to non-technical stakeholders

Experience in retail, loyalty programmes, or membership-based businesses.

Basic understanding of customer lifecycle, segmentation, and retention strategies

Abilities

i. Good interpersonal skill and able to work with any persons as a team.

ii. Agility & multitasking, you thrive in fast-moving retail environment, handling multiple projects while meeting deadlines

Personal Qualities

i. Pleasant personality and willing to help others.

ii. Able to work independently with guidance.

iii. Confident and comfortable working with a broad range of customer, from general workers to directors.

iv. Good time management and multitasking abilities.

v. Have a systematic workflow.