Data Analyst - Marketing Automation & Customer Data

About Us

Tentacle Tech is an IT and software development consulting company serving some of Malaysia's largest enterprises. We deliver technology solutions, software development services, and IT consulting across multiple industries. We are looking for a talented professional to join our growing team.

The Role

As a MAP Data Analyst, you will sit at the heart of marketing automation and customer data, turning business needs into clear, reliable data specifications. Working onsite on a contract basis, you will bridge business users, analytics teams, data engineers and vendors, making sure customer data is accurate, well-structured and ready to drive campaigns and tracking reports.

What You'll Do

• Gather and document customer data requirements from business stakeholders

• Define source-to-target mappings, customer identifier logic, product hierarchy mapping, and data aggregation and transformation rules

• Configure business requirements within MAP/Insider One environments, including customer attributes, segmentation logic and campaign eligibility criteria

• Establish tracking data requirements and support customer segmentation and profiling

• Develop data validation and reconciliation requirements, and review data quality outcomes to identify gaps

• Prepare UAT test cases and business validation scenarios, validating customer profiles, holdings and campaign audiences

• Coordinate business sign-offs and vendor discussions as the key liaison across business, analytics, data engineering and vendor teams

What We're Looking For

• Bachelor's Degree in Business Analytics, Data Analytics, Information Systems, Finance, or a related field

• 3 to 8 years of relevant experience in business or data analysis

• Strong skills in data mapping, business rules, customer data management and data analysis

• Experience with CRM, marketing automation and customer analytics

• Excellent stakeholder and vendor management abilities, with hands-on UAT and business validation experience

• Advantageous: banking product knowledge (CASA, loans, cards, wealth, deposits), CDP and customer journey experience, and exposure to Insider One, Adobe Campaign, Salesforce Marketing Cloud or Braze

What We Offer

• Competitive salary

• Exposure to large-scale enterprise projects across multiple industries

• Training and upskilling opportunities to grow your expertise

• Mentorship and a supportive, collaborative team

• Career progression within a growing consulting company

How to Apply

Apply now with your latest CV, or reach out to our recruitment team to learn more.