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aia malaysia

Data Analytics & Campaign Analyst (1 year contract)

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Job Description

Job Summary:

  • 1-year contract employment.
  • Support marketing campaigns through data analysis and campaign tracking.
  • Assist in developing marketing materials and preparing periodic management reports.
  • Provide sales and operational support for Staff, Direct, and Agency Distribution channels.
  • Assist with website maintenance and campaign fulfillment.

Job Responsibilities:

Data Analysis to Support Marketing Campaign Initiatives

  • Prepare and analyze data to evaluate and support the effectiveness of marketing initiatives.
  • Extract and interpret data to identify target segments, behavioral patterns and opportunities.
  • Prepare clear and timely dashboards, reports, and presentations to support decisionmaking.

Development of Marketing Collaterals

  • Prepare posters, presentation slides, terms and conditions, and other related collaterals.
  • Assist in the procurement of campaign item quotations and logistic arrangements.
  • Assist in planning and cost analysis.

Preparation of Periodic Reports for Management, including:

  • Monthly business updates, quarterly MRMC reports, and Board materials.
  • Marketing intelligence reports with key updates and insights.
  • Research and compilation of the latest industry updates and statistics.

Support for Collaboration with Agency Distribution

  • Provide sales support to the Agency Cross-Sell team.
  • Provide reports and monitor campaign initiatives to enhance effectiveness.
  • Assist in all matters related to agency distribution.

Sales Support for Staff and Direct Channels

  • Handle enquiries and provide support for sales submissions.
  • Prepare communication materials and marketing collaterals.
  • Conduct briefing to stakeholders.

Website Maintenance

  • Update information and materials on the website.

Campaign Tracking and Fulfillment

  • Assist in monitoring campaign performance and coordinating reward fulfillment with the Finance team.
  • Prepare customer communications.
  • Assist in campaign fulfillment with the Finance team.
  • Assist in raising expense requests and preparing business cases.

Job Requirements:

  • Bachelor's Degree in Data Analytics, Data Science, Business, Economics, Finance, or other relevant insurance-related professional qualifications.
  • Strong technical capability in data analysis and management reporting. Hands-on experience with business intelligence tools and/or advanced MS Excel will be a significant advantage.
  • Resourceful, independent, and able to communicate effectively across all levels of the organization.
  • Strong communication and negotiation skills.
  • Proactive, results-oriented, and able to thrive in a fast-paced environment.
  • Possess own vehicle and willing to travel when required.
  • Proficient in MS Office applications, including Word, PowerPoint, and Excel.

More Info

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About Company

Job ID: 145270703