Deputy General Manager, Group Corporate Communications

Job Description:

1. Corporate Communications - PR & media engagement, annual report, corporate announcements, press releases, media cost negotiations.
2. Marketing Communications - supporting marketing & sales by drafting and strategizing all their press releases, circulating them across print and online platforms.
3. Brand management — review overall corporate brand and reputation.
4. Copywriting & conceptual design — assist in important copywriting projects and design, update contents of corporate website and communication channels.
5. ESG segment — assist in strategizing the ESG part of Tropicana Group, analyzing and executing the ESG practice with relevant HODs.
6. Crisis Management - managing ad-hoc crisis (i.e. death, rumors, scams), drafting urgent notices/letters, mitigating negative news from press and online platforms.
7. Tropicana Foundation - strategies, plan and execute the activities and promote the brand and CSR initiatives.
8. Tropicana privilege Card or T Privilege - helping to rebrand and relaunch the card with new collaterals.
9. Publications - strategies content, lead & manage award booklets i.e. The Edge Top Developers Award, Tropicana magazine, coffee table books, etc.
10. Other subsidiaries PR & communications support - ad-hoc projects by Tropicana Gardens Mall, Tropicana Golf & Country Resort, Thai Odyssey. etc.
11. Award analytics and participation — analyze quantitative aspects of our top 10 competitors and identify our weaknesses in our aim to improve and progress.
12. Supporting other special projects — Tropicana smart partnership campaign, Tropicana Journey Club, World of DC, etc.
13. General

• To implements all relevant policies, procedures and work instructions as so defined in the Company's Quality Management System.
• Any other duties as and when assigned from time to time by the superior/management.

Job Requirement:

1. Qualifications: Degree in Mass Communications, Public Relations or related discipline.
2. Experience: Minimum 15 years of relevant experience, sound experience in corporate communications, PR and marketing communications.
3. Technical Skills:

• Strong leadership skill, team management and interpersonal skill.
• Proficient in both written and spoken communication skills.
• Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Strong strategic, analytical thinking, and writing skills, with the ability to turn abstract and complicated issues into simple, powerful, and well-written narratives.