Digital Account Manager

We are looking for a strategic leader and team player with a burning passion for creative and web projects, digital marketing, and MarTech. As an Account Manager, you are no longer just a conduit; you are a Business Value Architect. You will take full ownership of client relationships, driving strategic narratives and ensuring agency profitability.

Roles & Responsibilities:

Client & Relationship Management

• Serve as the main point-of-contact for assigned accounts, leading and facilitating client meetings, status updates, and strategic presentations.
• Develop an in-depth understanding of the client's core business, digital marketing objectives, and target customers to provide informed consultation.
• Bridge communication gaps between departments (Creative, Dev, Media) to ensure smooth hand-overs and unified project delivery.
• Liaise with third-party vendors (photographers, videographers, production houses, and freelance creators) to plan and coordinate content shoots for social and campaign use, ensuring deliverables align with brand guidelines and project timelines.

Brand Stewardship & Strategic Narrative

• Act as the final gatekeeper to ensure campaign execution matches the strategy and brand guidelines promised to the client.
• Lead the development of the Big Idea, including brand positioning, audience personas, and customer journey maps that align with the client's core business model.
• Translate high-level agency and client goals into tactical roadmaps that ensure the working team stays on-brand and on-strategy without confusion.
• Deeply understand and consistently apply brand guidelines and tone of voice, ensuring the team pushes creative boundaries only where appropriate for the brand(s).

Financial & Operational Excellence

• Manage the profitability of projects by monitoring time-burn versus budget and identifying variances early.
• Proactively identify upselling opportunities based on account status to drive client retention and agency revenue.

Media & Technical Delivery Oversight

• Oversee media campaign delivery to ensure spend tracks against the allocated budget, flagging and correcting over- or under-spending before it affects campaign performance or client billing.
• Review monthly media campaign reporting for accuracy and completeness before it is shared internally or with the client.
• Lead internal User Acceptance Testing (UAT) on web/dev deliverables before client release, ensuring bugs are identified, triaged, and resolved, and coordinating troubleshooting with the Dev team as needed.

Performance & Reporting Oversight

• Define measurement frameworks (KPIs) and interpret complex data to tell a meaningful story that focuses on business outcomes, not just vanity metrics.
• Act as the final internal gatekeeper to ensure campaign execution matches the strategy promised to the client.

Expectations

• Excellent command of English (written and verbal) to facilitate meetings and produce polished briefs and reports.
• The ability to translate technical concepts and complex performance data (GA4, SEO, Media metrics) into valuable business outcomes and actionable insights for clients.
• Ability to adeptly use and leverage digital technologies, including AI tools and project management software
• In-depth understanding of digital marketing concepts and strategies for performance marketing, social media marketing, search engine marketing, email marketing, content marketing, SEO, web design, UI/UX and web analytics.

Qualifications

• At least 4–5 years of experience in an agency role, with a proven track record of managing complex digital accounts.
• Diploma or Degree in Advertising, Business, Communications, Marketing, or a related field.