Key Responsibilities:
Brand Strategy & Management
- Develop and execute comprehensive brand strategies aligned with overall business objectives and market positioning.
- Strengthen brand awareness, equity, and differentiation across relevant B2B and B2C customer segments.
- Ensure consistent brand positioning, messaging, visual identity, and tone of voice across all communication touchpoints.
- Develop annual brand plans, marketing calendars, and budgets to support business growth.
- Monitor brand performance and identify opportunities to strengthen market positioning.
Digital Marketing & Growth
- Lead the company's digital marketing strategy across key platforms, including website, social media, search, email, and other relevant digital channels.
- Develop and manage digital campaigns to increase brand awareness, engagement, lead generation, and customer conversion.
- Drive website content strategy and continuously improve digital customer journeys and user experience.
- Utilize digital analytics and performance data to optimize campaigns and improve marketing ROI.
- Stay abreast of emerging digital trends, technologies, and platforms to identify new opportunities for customer engagement.
Content & Communications
- Develop compelling and relevant content for different audiences, including customers, distributors, contractors, architects, developers, and other industry stakeholders.
- Oversee the development of corporate communications, product content, social media, newsletters, presentations, videos, and other marketing materials.
- Develop communication strategies for product launches, campaigns, corporate initiatives, and key business announcements.
- Ensure all communications effectively convey the company's value proposition, product benefits, expertise, and brand story.
Social Media & Community Engagement
- Manage and strengthen the company's presence across relevant social media platforms.
- Develop engaging content calendars and campaigns to grow audience reach, engagement, and brand affinity.
- Monitor online conversations, customer feedback, and industry discussions to identify opportunities and potential issues.
- Work with internal teams and external agencies to develop engaging digital and social content.
Campaign & Product Launch Management
- Lead integrated marketing campaigns from strategy and creative development through execution and post-campaign evaluation.
- Support new product launches with appropriate branding, communication, digital, and content strategies.
- Work closely with Product, Sales, and Trade Marketing teams to ensure campaigns are aligned with commercial objectives.
- Measure campaign effectiveness and provide recommendations for continuous improvement.
PR & Corporate Communications
- Develop and execute PR and corporate communication initiatives to enhance corporate reputation and industry visibility.
- Manage relationships with media, agencies, industry publications, and other external communication partners.
- Identify opportunities for thought leadership, industry features, events, and corporate storytelling.
- Support crisis and reputation management communications where required.
Agency & Stakeholder Management
- Manage external creative, digital, media, PR, and production agencies to ensure quality and timely delivery of marketing initiatives.
- Establish clear briefs, timelines, KPIs, and performance expectations for external partners.
- Collaborate closely with Sales, Trade Marketing, Product, Technical, and regional teams to ensure integrated execution.
- Act as a key brand and communications advisor to internal stakeholders.
Analytics & Performance Management
- Establish and monitor key digital and brand KPIs, including reach, engagement, traffic, leads, conversion, and campaign ROI.
- Analyse customer and digital performance data to identify trends, opportunities, and areas for improvement.
- Prepare regular marketing performance reports and recommendations for management.
- Continuously optimize marketing investment based on performance insights.
Requirements
Job Requirements:
Education & Experience
- Bachelor's Degree in Marketing, Communications, Digital Marketing, Business Administration, or a related discipline.
- Minimum 7–10 years of experience in branding, digital marketing, integrated marketing communications, or a similar role.
- Experience managing both brand and digital marketing functions is highly preferred.
- Experience within building materials, construction, industrial, property, home improvement, consumer products, or other B2B/B2C environments will be advantageous.
- Proven track record of developing and executing successful integrated marketing and digital campaigns.
Skills & Competencies
- Strong understanding of brand management, digital marketing, social media, content marketing, communications, and customer engagement.
- Strong commercial awareness with the ability to connect marketing activities to business and revenue objectives.
- Excellent content development, storytelling, presentation, and communication skills.
- Strong analytical capabilities with the ability to interpret marketing and digital performance data.
- Experience managing external creative, digital, media, and PR agencies.
- Proficiency in digital marketing platforms, analytics tools, CRM, CMS, and social media management tools.
- Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
Personal Attributes
- Strategic thinker with a strong balance of creativity and commercial thinking.
- Highly proactive, innovative, and digitally savvy.
- Strong communicator with excellent stakeholder management and influencing skills.
- Strong attention to detail while maintaining a broader strategic perspective.
- Results-oriented with a continuous improvement mindset.
- Comfortable working in a fast-paced, matrix, and regional environment.
- Strong ownership and ability to independently drive projects from concept through execution.
