Digital Campaign Implementation Manager

Digital Campaign Implementation Manager

Division: Digital Business

Reports To: AVP, Head of Digital Campaign Implementation

Location: Malaysia (Astro Ecosystem)

Role Summary

Lead the end-to-end delivery, governance, and optimization of digital campaigns across the Astro ecosystem. This role ensures high-value campaigns are executed on time, accurately, and against commercial KPIs while driving process efficiency, managing escalations, and leading a high-performing ad operations team.

Key Responsibilities

1. Portfolio Governance & Delivery

Oversee all digital campaign workflows, timelines, and commercial SLA commitments across the team.

Establish clear SOPs, QA checks, and delivery standards to prevent campaign underdelivery or tracking errors.

Balance workload and assign campaign ownership based on team capacity and priority.

2. Escalation & Stakeholder Management

Act as the senior escalation lead for complex, high-impact, or multi-platform campaign issues.

Partner with Sales, Product, Engineering, and AdTech teams to unblock delivery bottlenecks.

Manage Sales and client expectations regarding technical execution, timelines, and risks.

3. Optimization & Commercial Safeguards

Track campaign pacing, inventory utilization, and performance metrics to safeguard revenue.

Direct data-driven optimization strategies (targeting, frequency capping, bidding, placements).

Translate post-campaign learnings into future setup and media planning benchmarks.

4. Team Leadership & Operational Excellence

Mentor direct reports, conduct regular campaign reviews, and build internal platform expertise.

Identify workflow bottlenecks and champion tools for campaign automation, QA, and reporting.

Ensure operational readiness for new ad products, formats, and platform features.

Core Requirements

Education: Degree/Diploma in Business, Advertising, Communications, or a related field.

Experience: 6+ years in digital ad operations, campaign trafficking, execution, and optimization.

Technical Skills:

In-depth understanding of ad serving, inventory management, and programmatic ecosystems.

Hands-on expertise in tracking and measurement (3rd-party tags, tracking pixels, UTMs, conversion tags).

Direct experience with DSPs & DMPs is an added advantage.

Exposure to campaign automation, reporting automation, or AI workflows is preferred.

Soft Skills: Team leadership, cross-functional stakeholder management, advanced analytical troubleshooting, and process management.