Digital Campaign Manager

# Digital Campaign Implementation Manager

**Division:** Digital Business |

**Reporting To:** AVP – Head of Digital Campaign Implementation

### Job Summary

The Digital Campaign Implementation Manager will lead end-to-end digital advertising campaign execution, monitoring, and optimization across the Astro ecosystem. The role ensures timely and accurate campaign delivery, achievement of performance KPIs, and fulfillment of commercial commitments while driving operational excellence, automation, and team development.

### Key Responsibilities

- Oversee campaign implementation, trafficking, quality assurance, delivery, and performance across digital platforms.

- Manage complex campaigns, troubleshoot technical issues, and lead escalations and recovery plans.

- Monitor campaign pacing, budgets, inventory utilization, and KPIs to ensure optimal performance.

- Collaborate with Sales, Ad Tech, Product, and Engineering teams to resolve issues and improve campaign delivery.

- Establish SOPs, governance frameworks, and quality standards while driving process improvement and automation.

- Lead, mentor, and develop the campaign implementation team, promoting accountability and operational efficiency.

### Requirements & Qualifications

- Degree or Diploma in Business, Marketing, Advertising, Communications, or a related field.

- Minimum 5+ years of experience in digital advertising campaign execution, ad trafficking, and optimization.

- Strong knowledge of programmatic advertising, ad serving, audience targeting, campaign analytics, and tracking tools.

- Experience in campaign reporting, budget pacing, inventory management, and performance optimization.

- Familiarity with DSPs, DMPs, automation, and AI-enabled workflows is an advantage.

- Strong analytical, problem-solving, stakeholder management, and leadership skills.