Digital Commerce & Marketing Manager

Responsibilities:

1. Regional Marketplace Commerce Management

• Act as SEA regional lead for marketplace performance across platforms (e.g., Lazada, Shopee, TikTok Shop and other regional marketplaces)

• Oversee day-to-day marketplace operations including assortment, pricing, seller/brand management, and campaign execution

• Drive revenue accountability and commercial performance across SEA markets

• Monitor marketplace health through KPI dashboards (traffic, conversion, AOV, sell-through, ROAS, contribution margin)

2. Digital Marketing & Demand Generation

• Translate digital marketing strategies into marketplace sales performance

• Plan and optimize full-funnel commerce marketing: onsite media, performance ads, affiliate, CRM and promotional mechanics

• Partner with media teams to align paid media investment with marketplace conversion strategy

• Develop regional campaign playbooks for mega campaigns (e.g., 9.9, 11.11, 12.12)

• Identify and activate growth levers across traffic, conversion, and retention

3. Data-Led Strategy & Growth Planning

• Develop SEA marketplace growth strategies supported by analytics and insights

• Integrate marketing and commerce datasets to drive optimization decisions

• Build forecasting models and performance benchmarks across markets

• Evaluate category trends, competitive positioning, and shopper behaviour

4. Operational Excellence & Automation

• Establish standardized operating frameworks across SEA markets

• Introduce automation, marketing tech, and workflow improvements to improve efficiency and scalability

• Optimize end-to-end operational processes including campaign execution and reporting cadence

• Implement performance dashboards and governance routines

5. Stakeholder & Client Partnership

• Serve as trusted advisor to regional and client stakeholders

• Lead performance reviews and strategic discussions independently

• Align cross-functional teams (marketing, media, operations, supply chain)

• Manage expectations and ensure delivery of commercial outcomes

6. Stakeholder Management:

• Work closely with client stakeholders to understand their needs and requirements.

• Streamline processes and improve efficiencies in collaboration with client teams.

• Act as the main point of contact for client inquiries and issues related to marketplace operations.

7. Marketplace Ecosystem and Tools:

• Stay updated on the latest marketplace trends, tools, and technologies.

• Evaluate and implement new tools and technologies to enhance marketplace operations.

• Build andmaintainrelationships with key marketplace partners and vendors.

Required:

• 10+ years of experience in digital marketing, e-commerce, or related fields, with at least 3+ years leading regional or multi-market initiatives. Tech-enabled commerce operations is an advantage.

• Strong leadership and team management skills, with the ability to inspire, motivate, and develop a high-performing team.

• Demonstrated experience managing both: Marketplace operations (catalog, pricing, seller/store operations) and Digital marketing/performance marketing (traffic & conversion growth).

• Ability to handle client discussions and relationships with a high degree of independence and manage client expectations on a day-to-day basis.The role would involve significant level of direct client connects, so the person is expected to have a good command on English andgenerally highdegree of confidence managing interpersonal engagements.

Recommended:

• Background in Consumer Goods/FMCG/Consumer Electronics/Retail.

• Experience integrating media and commerce (retail media, performance ads, CRM).

• Exposure to marketing automation or commerce technology tools.

• Familiarity with regional mega-campaign execution frameworks.