Digital Content Executive

WHY JOIN US

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

JOB RESPONSIBILITIES:

To develop and execute digital-first BM branded content (articles and social media) for Malay audiences that support client content pitches, branded content solutions, and revenue objectives across Astro's digital ecosystem.

Key Accountability Areas:
#1 Content Strategy & Creation

- Create and publish BM branded articles and social media content for Malay audiences based on client briefs

- Contribute to Malay-market content innovation/content pitch ideas and proposal development

#2 Trend, Audience & Platform Intelligence

- Stay updated on Malay digital trends, social media formats, and audience behaviour

- Content should take each platform's specific content DNA and audience demographic into consideration

- Identify content opportunities that can enhance content innovation/content pitch and proposal strength

#3 Revenue & Performance Awareness

- Align content ideas with engagement and reach objectives

- Apply performance insights to strengthen content recommendations

#4 Collaboration & Execution Support

- Work closely with Sales, Campaign Managers and Content teams to ensure strategies are executable and delivered on time

Key Challenges:

- Producing fresh, relevant ideas in a competitive digital landscape

- Managing multiple tasks and deadlines simultaneously

- Balancing creative ideas with platform and client requirements

Requirements:

- Bachelor's Degree in Mass Communications, Media Studies, Marketing, Journalism, or related fields

- Strong command of Bahasa Melayu working level of English required

- More than 2 years experience in BM digital content, editorial, or branded content

- Experienced in Canva and Capcut

- Solid understanding of social media, digital content formats, local entertainment and lifestyle trends, and Malay audience behaviour

- Strong storytelling instincts with an interest in commercial outcomes

- Organised, timely, proactive, and adaptable

- A collaborative team player who can work independently when needed

REQUIREMENTS: