Digital Growth (Assistant) Manager

About Us

Sainhall Nutrihealth is a Singapore-headquartered health and wellness business with over 30 years of experience in supplements, functional nutrition and healthy snacks. Our portfolio includes SainHealth supplements, DeeFruit Fruitti-Bites and partner brands, serving customers across Singapore, Malaysia and international markets.

We are looking for a commercially minded, hands-on Digital Growth (Assistant) Manager to grow our online business. You should enjoy turning ideas into campaigns, improving the customer journey and taking ownership of measurable results.

The Role

You will own the day-to-day performance and development of our e-commerce channels, including marketplaces and brand websites, together with CRM, email marketing and customer retention initiatives. Your priorities will be profitable online sales growth, stronger conversion and repeat purchases, supported by reliable store operations and effective campaigns.

Working closely with our marketing, commercial and operations colleagues, you will bring fresh ideas, test what works and follow through on execution. You will also support selected business development initiatives and distributor discussions, contribute to digital marketing decisions and provide practical cover for colleagues during busy periods.

This is a hands-on role in a lean team. Flexibility to provide Penang office coordination cover or assume designated office leadership responsibilities forms part of the role, with scope and priorities set according to capability, workload and business needs.

How We Work

We are an ambitious team that plays to win and takes pride in making things happen. We set high standards, take ownership and follow through. When the pace intensifies, we pull together, stay focused and put our energy into finding solutions. When facing challenges, you'll likely discover a team that has your back and will work together with you.

We believe in getting 1% better every day. That means learning quickly, challenging what is not working and paying attention to the details that make a difference to customers and results. We value people who bring ideas, care about the quality of their work and help their teammates succeed.

Key Responsibilities

E-Commerce Operations & Growth

• Manage and optimise marketplace stores and brand websites, including product listings, content, pricing, promotions, bundles and the customer purchase journey
• Plan and execute platform campaigns and product launches, coordinating stock availability, campaign assets and fulfilment readiness
• Monitor store health, customer enquiries, reviews, cancellations and fulfilment issues, working with colleagues to resolve problems promptly
• Identify and develop suitable new online channels and markets, assessing commercial potential, operating costs and execution requirements

Campaigns, Conversion & Customer Retention

• Build an actionable e-commerce campaign calendar with clear objectives, budgets, responsibilities and deadlines
• Own CRM and email marketing strategy and execution, including customer segmentation, promotional emails, automated customer journeys and retention initiatives that encourage repeat purchases
• Develop and test product offers, messaging, bundles and campaign concepts that improve conversion, average order value and repeat purchases
• Work with marketing colleagues and external partners on advertising, search visibility and landing pages to turn qualified traffic into purchases
• Support SEO, generative engine optimisation (GEO) and Google Ads initiatives, providing a practical sounding board and backup for marketing colleagues
• Develop affiliate, creator and live-commerce initiatives where commercially appropriate, tracking their contribution to sales

Performance & Commercial Accountability

• Track sales, contribution after channel costs, conversion, customer acquisition costs, average order value and repeat purchases
• Evaluate campaigns after advertising spend, platform fees, discounts, returns and other relevant costs, rather than relying on headline revenue alone
• Provide concise performance updates explaining results, problems and the next actions required
• Investigate underperformance and change the approach where needed, using structured tests and customer insights to guide decisions

Creative Execution & Process Improvement

• Contribute original, practical campaign ideas and work with colleagues to turn them into customer-facing content
• Prepare clear creative briefs and coordinate timely delivery of product visuals, banners, emails and other campaign materials
• Where equipped with design skills, help prepare or adapt campaign visuals when the marketing team requires additional support
• Use existing tools, AI and automation appropriately to improve content workflows, reporting and operational efficiency, with human checks for accuracy, approved product claims and data protection
• Maintain organised campaign assets, records and process documentation so that work can be continued by another team member

Commercial Support & Teamwork

• Support selected business development initiatives and distributor discussions through research, preparation of commercial materials, participation in meetings and follow-up on agreed actions
• Work closely with marketing, sales, inventory and fulfilment colleagues to deliver campaigns and resolve operational bottlenecks
• Contribute ideas and constructive feedback to help marketing colleagues assess campaign proposals and improve results
• Participate in cross-training and provide agreed cover for related digital marketing activities during absences or peak periods
• Take ownership of follow-through, raise risks early and support reasonable related responsibilities as business priorities evolve

Office Leadership & Business Continuity

• Provide backup for the designated Penang office lead when required
• When assigned office leadership responsibilities, coordinate day-to-day office matters, follow up agreed administrative actions, support adherence to office procedures and escalate unresolved issues to the Commercial Director
• Work with Finance & Administration and relevant managers within clearly delegated authority, maintaining effective communication and operational continuity

Office leadership may be assigned on an interim or ongoing basis according to business needs and demonstrated capability. These responsibilities form part of the role's agreed scope and remuneration package. Management will clarify authority, supporting resources and any adjustments to priorities when making the assignment.

What We Are Looking For

• At least five years of demonstrated hands-on experience managing e-commerce channels and delivering measurable commercial growth
• Broad hands-on experience managing multiple e-commerce platforms and marketplaces across different countries, including launching and scaling new channels, alongside managing brand websites and online stores
• Hands-on experience planning and executing CRM and email marketing campaigns, including segmentation, automation and customer retention
• Ability to execute campaigns from planning through launch, optimisation and review
• Working knowledge of SEO, GEO and Google Ads, with the ability to discuss performance, suggest improvements and provide practical backup
• Strong commercial judgement, including an understanding of margins, promotional costs and advertising efficiency
• Confidence analysing performance data and translating findings into specific actions
• Clear written English, great attention to detail and reliable coordination with colleagues and external partners
• Initiative, creative problem-solving and the ability to work independently in a growing SME
• Sound judgement, a collaborative approach and willingness to take on defined office coordination or leadership responsibilities when required

Additional Skills We Would Value

You do not need every skill below but strength in one or more would complement our team:

• Graphic design using Canva, Adobe tools or similar software
• Short-form video editing, social-commerce content or live-selling coordination
• Deeper expertise in paid advertising, search optimisation or website conversion optimisation
• Practical AI and workflow automation
• Experience supporting distributor relationships or international business development
• Experience and/or personal passion in supplements, health and wellness, food or other consumer products

What Success Looks Like

Success will be measured through profitable e-commerce growth, improved conversion and customer retention, dependable store operations and campaigns delivered on time. We also value useful experimentation, reliable commercial follow-through and effective collaboration that strengthens the wider team. Where office leadership responsibilities are assigned, clear coordination, timely escalation and dependable follow-through will also form part of the assessment.